These days, it’s hard to go almost anywhere on the internet without your email address being required. Whether you are browsing a site and are asked to sign up to their newsletter, buying something online, signing up for an online service, or joining a network or forum, your email is going to be essential to differentiate you as a user and keep you in touch with the website or business.
Popup forms, survey pages, comment sections, ticket submission forms, online checkouts, and splash screens are constantly appearing online asking you for your email address, and there’s a good reason behind it – email marketing is still one of the most effective and impactful forms of online marketing for businesses today, both in the B2B and B2C fields.
Email marketing has long been considered as one of the most powerful ways for brands to promote their image, services, or products, and today it’s pretty much impossible for a company to succeed without some kind of email marketing strategy. Here are some of the biggest benefits of using email marketing for any business today.
It’s Cost-Effective:
Email marketing is not only one of the most impactful online marketing strategies that are available today, but it’s also one of the most cost-effective. Compared to many other marketing methods, the cost-per-recipient of email marketing is extremely cheap. Businesses can even sign up for email marketing software via a nominal monthly fee in order to send emails to hundreds of thousands of different recipients per week or month. Some email marketing providers will even allow you to send marketing emails free of charge, although this is usually quite limited compared to the paid versions.
Compared to other forms of online marketing such as website banner ads or pay-per-click advertisements, email marketing allows companies to reach a wider audience at a much lower cost.
More Control for the Business:
Unlike many other online marketing strategies where you need to rely heavily on the user to notice ads, email marketing gives you a larger element of control when it comes to spreading the word about your business. You know that almost everybody who owns an email address is likely to be checking their emails on a regular basis, giving you the chance to do more to ensure that they notice the message you have sent them with a catchy subject line. Using email marketing guarantees that the majority of the marketing materials you send are going to be noticed.
Marketing Personalization:
Unlike online ads that are often difficult to personalize to that specific viewer, email marketing can be highly personalized and tailored to the recipient. By gathering data on the people your business is sending marketing emails to, you can learn more about what they like and what they are going to be the most interested in hearing about. Then, you can segment your customers into different lists in order to ensure that they are always receiving the most personalized and relevant information to them.
For example, if you run an online store, you can use data that you have gathered from past purchases or items that a customer has added to their wish list in order to send them more information on new relevant product lines, special offers and deals, and anything else that they might be interested in based on their browsing and purchase history.
If you are interested in learning more about email marketing personalization and steps to take to ensure that email marketing is successful for your business, LNP Media Group can help. LNP Media Group offers a range of services to help you take your email marketing campaign to the next level including professional email design, custom landing page design, retargeting, and detailed reports that you can use to personalize your email marketing efforts further.
Track Your Results:
Email marketing is now easier than ever before to track, helping you get a better idea of where your business is headed and giving you more information on the best next steps to take when it comes to getting the best results from your email marketing campaigns. Today, the majority of email marketing software programs and platforms that you can use will come with built-in tracking features and a dashboard that you can check at any time to easily see the progress of your campaign and determine whether any changes need to be made. This enables you to make adjustments on the fly and use past campaigns to easily shape future ones based on recipient behavior.
Data on the emails that tend to drive the most sales, emails that are opened the most, and emails that are unopened or go to spam can help make it easier for you to determine which decisions to make in the future.
Added Customer Convenience:
Today, email has become one of the most convenient methods of communication for both businesses and consumers. With email apps available on all smartphones, it is easy to access at any time and gives recipients the chance to read the information in their own time, which is much less invasive compared to other forms of direct marketing like cold calling and, therefore, more likely to be well-received in comparison.
An email marketing campaign is a direct marketing option that will offer more convenience to your customers and help you avoid any bad reputation since many companies that engage in marketing tactics such as cold calling often end up with negative reviews from people who did not want to hear from them but got a call anyway.
Encourage Word of Mouth Marketing:
Emails are easy to share with your friends and family; all you need to do is forward it to their email address and it is in their inbox in seconds. For businesses, this can often be an ideal way to promote more word-of-mouth marketing since recipients are able to easily share the emails that they receive with others who might be interested in what the business is offering. It’s also a great way to share codes and other information that customers can use to take advantage of loyalty and reward schemes, such as inviting a friend to sign up for your online service in return for a discount.
Share More Valuable Content:
Finally, compared to the other methods of online advertising and marketing available, email gives you a chance to share more valuable content with your customers. Since the recipients are in the process of reading their emails when they find your message, they are often going to be more willing to read more information or watch a longer video compared to somebody who has stumbled across an online ad, especially if you use data to determine what kind of information is going to be the most relevant and useful to them. You can include as much information as you want in your email messages and add value to the reader with text, images, videos, links, and more.
Email marketing might be one of the oldest forms of online marketing, yet it’s still one of the most effective. If you haven’t gotten started with an email marketing campaign for your business yet, these are just some of the best reasons to start as soon as possible.
