If you are like most people, when you first heard about Performance Planner, you probably thought it was some sort of kitchen tool. But no! It is actually an amazing new marketing tool that can help your business optimize its campaigns in a way that has never before been possible. But why should your business use Performance Planner?
In this post, we will show you all that you need to know about Performance Planner and how this innovative technology can help your company succeed in the digital age.
What is Performance Planner?
In case you are hearing about this tool for the first time, Performance Planner is a digital marketing tool that works alongside other Google tools like Analytics, AdWords, and Search Console to help business marketing a lot easier on Google.
With the tool, business owners can easily track the performance of their ad campaigns on Google. It allows you to predict the performance of your Google ads for various advertising channels. Based on your business requirement, Performance Planner can also help you create plans for your available budget, making you enjoy the most from your ad campaigns.
How Does Performance Planner Work?
Performance planner is a tool that helps you understand the effectiveness of your marketing campaigns. It uses machine learning to predict campaign performance, and it helps you optimize your campaigns for maximum return on investment.
The tool analyzes trends in various Google services, including Google Search and Google Display ads alongside other variable metrics like competitor activity, seasonality, etc. Performance Planner provides you with data obtained from its analysis and updates you with such data once every 24 hours. It recommends suitable ad auctions and also optimizes your ad budget accordingly,
If you’ve ever wondered how well a particular marketing channel was performing or if there are better ways to allocate resources, this tool will be invaluable in helping you make the right decisions.
#1: It helps you predict what to expect from your campaign
Most advertisers, after setting up their PPC ad campaign, want to make a few changes to the campaign. However, one thing that stops them is that they are not sure how these changes will affect their campaign performance. But with Performance Planner, that is no longer the case.
The tool will help you have an idea of how your ad campaigns would behave after certain changes. It will help you have an excellent insight into your changes could impact your clicks and conversions. That will also have a huge impact on your future spending potential.
#2: Help maximize your budget
Performance Planner helps you maximize your budget. With this tool, you can determine an effective marketing strategy for your business and see if your current efforts are working or not. You’ll also be able to see if the resources you have allocated are being used to their full potential or not.
For instance, you might need to try different ways to allocate your total budget on your PPC campaigns to see how many results you can enjoy after making certain changes.
Performance Planner helps you determine what is working best for your business and which areas need improvement so that you can spend more time and money in areas where it matters most.
#3: Takes out the guesswork
Performance planner removes the guesswork that comes with marketing. You no longer have to assume what changes will work or fail your ad campaign performance. Performance Planner uses machine learning to predict how your campaign will perform. It uses historical data to make predictions and recommend ways to improve your strategy for maximum growth of your business through campaigns.
#4: It makes recommendations that are validated using machine learning
Performance Planner makes recommendations that are validated using historical data and machine learning. The model is trained on the historical data, and then it’s tested against future results. If your predictions match up with what actually happened, you know your model has been validated.
#5: Helps you determine an effective marketing strategy
Performance planners help you determine an effective marketing strategy by recommending best practices, based on data and validated using machine learning. This can be especially useful if your budget is limited, or if you want to maximize its effectiveness.
Performance planners also allow you to predict campaign performance with confidence before it happens, so that no resources are wasted on ineffective campaigns or tactics.
What Are the Requirements for Using Performance Planner?
It is pretty easy to set up a Performance Planner plan; you can always find it in your Google Ads account. But before you can enjoy that advantage, you will need to have met some requirements. Some of these requirements include:
- You must have received at least 3 clicks in the last seven days
- You must have received at least one conversion within the last week.
- You must be using bid strategies, which include enhanced CPC, manual CPC, or target CPA.
- Your ads have been running for more than 72 hours.
How to Set Up Performance Planner
Once you are sure you meet all the requirements stated above, then you should think of creating a new plan in the Google ads performance planner. Here are the steps you will need to follow:
- Sign in to your Google Ads account, and navigate to the tools icon to select Performance Planner.
- Select ‘Create a new plan’ and choose the campaigns you want in your plan.
- Select the campaigns you want to include in your plan, ensuring you include campaigns with expected higher ROI performance.
- From the drop-down menu, enter the primary metric you want to evaluate. This includes conversions, clicks, and conversion value. Now, select the time frame of it.
- You can also choose to set optimal bids.
- Select Continue to be taken to your plan forecast page.
Why Am I Unable to Use the Performance Planner Tool?
If you notice you have been unable to use the Performance Planner tool, there may be some reasons for that. These include:
- Your ads is running for less than 72 hours
- You have not received up to 3 clicks on your campaign in the last seven days.
- You have not been able to get any clicks or conversions recently
- Your campaigns have been deleted
- You are using a shared budget for your campaigns
Conclusion
In conclusion, performance planner is a great tool to help your business grow. It can help you achieve more success in your marketing campaigns and maximize your budget.
With the use of technology and machine learning, performance planners have become even better at predicting campaign outcomes than ever before. This means that if you want better results from your marketing efforts, then using a performance planner is something worth considering.
