Online shopping is growing all the time, and it could be that you either already have an e-commerce store or you’re considering creating one. It’s a great idea; e-commerce makes up more than 10% of the entire retail market, and it’s only getting bigger.
If you do intend to sell items online and turn your idea into a profitable business, you’ll need to think carefully not just about what online shoppers like but about what they truly hate. If you can solve these pain points and ensure your e-commerce store gives the customer an entirely positive experience, you’ll find success. Read on to discover what it is that online shoppers hate the most so you can put measures in place to avoid these issues.
Cluttered Site Navigation
If your e-commerce store is not convenient and easy to use, your customers might feel they are better off heading out to a physical store, or at the very least looking at your competitors for a better overall website experience.
This is why it’s crucial to make your site navigation streamlined and simple; customers hate it when it’s cluttered and difficult to use. It can be very tempting to make your site look fancy, but if it’s full of useless links and pages that don’t do anything, or even if it’s just full of too much information that isn’t properly organized, it’s highly likely you’ll lose sales. If you can’t work out how to make your site tempting to customers, take a look at some popular e-commerce stores and see what they all have in common, or speak to a professional web designer for ideas.
Horrible Delivery Costs
Today, people want to buy something one day and have it delivered the next (or even the same day if possible). They might be willing to wait two or three days if it’s an item they can’t get elsewhere or if the price is good, but if your delivery costs are high and they have to wait, they’re probably going to search elsewhere and only buy from you as a last resort. With so many online stores out there, it’s likely they’ll find what they want at a price they’re happy with and with great delivery time and not come back to you at all.
Reducing your delivery costs and time by engaging professional ecommerce fulfillment companies to help you is essential. Customers hate getting to the checkout process only to find that what they thought was a bargain becomes far too expensive when shipping costs are included.
Unfair Return Policy
Your customers want to be treated well, and they want to be treated fairly. When it comes to your returns policy, they will hate it if it is skewed in your favor. Most won’t want to take advantage of it, but knowing that they can return items if need be will make them more relaxed and confident about buying from you in the first place.
Even if you think having a returns policy that offers full refunds and longer return deadlines would cost you money, it’s much more likely to make you money because people will be more willing to take a chance with you. If your goods are high quality, they won’t want to return them.
