Web design is like a living canvas. It evolves as technology does, breathing life into new ideas and concepts. But just as swiftly as tech grows, trends in web design shift, giving designers fresh ways to animate, interact, and immerse users.
As one of the best web development companies, we’ve been at the forefront of web development for years. And over the years, we have seen how some trends vanish while others anchor and thrive. Therefore, using our experience as web designers for 2024 as a basis, we present the essential website trends for 2024 that every growing business should watch out for.
Web Trends to Look Out for in 2024
#1: UX-Focused Design
The digital landscape is seeing a surge in websites that put the user experience (UX) front and center. This trend is not just a fleeting phase; it’s set to amplify in 2024 as designers double down on sculpting enriching user journeys.
UX design isn’t just about pretty visuals. It’s about crafting websites that are responsive, adaptive, and genuinely user-centric. The ultimate goals? Lead generation, boosted traffic, and conversions. But to get there, every touchpoint on a website must radiate attentiveness to the visitor.
This era has blessed businesses with tools that help grasp customer needs like never before. Modern websites are employing AI-powered systems, ensuring smooth navigation and providing on-the-spot recommendations. With such strides, it’s becoming clear: the heart of future web design will beat for UX.
#2: Vibrant Gradients
Instagram revived gradients as a trend, which soon caught on among graphic designers and brands alike. After seeing how people responded to its new icon design, graphic designers realized that gradients could add appeal to websites, images, logos, etc. since we’re discussing web design trends here.
Gradients add visual interest and engagement to SaaS websites and e-commerce platforms, drawing the eye toward essential messages while inspiring visitors to keep scrolling.
#3: Kinetic or Dynamic Typography
Kinetic or dynamic typography is another emerging trend in customized web development solutions. Moving typography uses animation to capture the viewer’s attention instantly, and many designers and brands have already adopted this style of text display.
Kinetic typography will undoubtedly become an influential trend in web design in 2024. Add this feature to websites offering digital marketing services, portfolios, agencies, or SaaS platforms for greater impact.
#4: Interactive Storytelling
Designers will need to draw on all their tools in 2024 to engage users through storytelling within web design, which has already become an established trend worldwide. Through its use, storytelling allows companies to establish unique brand identities in an otherwise competitive landscape.
Gamification, videos, and immersive 3D visuals can give users an unforgettable website experience. However, this doesn’t require extensive interactive storytelling; simple animations with two or three visuals or dynamic text also work very well – providing the perfect inspiration for e-commerce websites!
#5: Large or Oversized Text
In a world teeming with information, the power of simplicity cannot be understated. Enter the rise of large or oversized text in web design. For those leaning towards ultra-minimalism, this trend offers an elegant way to communicate the core message instantaneously. From bold headlines above the fold to beefy text spotlighting services, the emphasis is clear and direct.
Opting for simple, sans serif fonts in enlarged sizes not only elevates visual appeal but delivers the essence without clutter. Moreover, this strategy bolsters website responsiveness, allowing designers to maintain sleek layouts without cramming them with extensive visuals.
Especially beneficial for service-driven entities, agencies, and SaaS platforms, the oversized text zeroes in on their USP. It’s a stark, attention-grabbing reminder of how a product or service meets a pivotal need in the lives of its target audience.
# 6: Glassmorphism for Hero Sections
Glassmorphism, the style where designers apply transparency to create an illusion of glass-like materiality, has become increasingly popular recently and will likely remain dominant into 2024. Implementing it into your hero section can get visitors’ attention quickly!
People may be convinced to explore further by an image or shape they find visually pleasing. Glassmorphism may seem complex initially, but its application in website designs across industries and following minimalist principles makes the design process considerably simpler for professionals.
#7: Handmade Illustrations
Handmade illustrations have become increasingly common on websites over time, although their presence was first popularized by Mailchimp and only became widespread more recently. Now, though, I have come across numerous websites with colorful handmade illustrations that keep visitors engaged and make them stay on for as long as possible before scrolling off.
Illustrative images add a memorable user experience to any website, creating an unforgettable experience for visitors. Handmade illustrations will likely become the dominant web design trend by 2024 due to their versatility. Visuals from these illustrations work perfectly with different themes, layouts, and elements – helping businesses flourish for years.
#8: Clear or Visible Borders
2024 is expected to bring an increase in clarity regarding web design trends, particularly clarity of structure to simplify navigation and increase responsiveness. Clear borders around large images or product photos are a good way to enhance the user experience without disrupting website design too drastically.
Simplicity is what distinguishes it as a popular trend to keep an eye out for in 2018. You will start to see more websites featuring visible borders separating sections on their home pages or around text, which you can incorporate into web design to highlight your best-selling products or important details.
Clear borders can make an effective design addition for websites, portfolios, and business pages that seek a minimal aesthetic. An instant transformation occurs in web design by adding simple borders for balance and symmetry.
#9: Motion Effects on the Homepage
Motion effects have become a hot trend in web design and are already making waves within the industry. They’re particularly beloved among designers as they provide immersive experiences for visitors. By 2024, this will likely become one of the top trends, and we should expect more and more of it!
Motion effects on a home page can come in various forms. For greater interactivity, scroll-driven animations that move users from one area of the page to another and highlight what your business or service offers effectively engage users and draw their attention to what your page offers. Other effective forms of adding motion effects are:
- Hover animation
- Load animation
- Accent animation
- Moving elements
Engaging visitors is easily achieved by showing previous work examples in a portfolio or with compelling visual storytelling. When adding moving effects to websites, be mindful not to compromise their speed or mobile display capabilities and limit too many effects that might confuse or overwhelm visitors visually.
This trend can provide websites for design services and SaaS product websites with animated homepages to add visual interest and make their platforms more engaging for visitors.
Final Note
The web design trends for 2024 are wide-ranging, most designed to support an outstanding user experience. UX writing, artificial intelligence applications, and dark mode all play a part in creating quality websites capable of offering unique user journeys. You can contact a custom software development company in USA to incorporate top website trends.
