SMS marketing has long-established itself as an effective, convenient, and simple channel for shaping the demand of goods and services. On average, people spend at least 51 minutes a day on the phone. This means that marketing via text message is one of the most powerful methods of developing any business, regardless of its size.
Real estate companies can find this method especially effective. But before you start working on SMS marketing, you should explore its basic canons. And we have outlined the major ones in this post. Keep reading to see all that you need to know about SMS marketing and how it can benefit your business.
How to Choose a Quality SMS Service Provider?
Of course, you could personally send out hundreds of leaflets and booklets with information about your company and the benefits it offers to customers, but it can end in failure. Your messages may be unread or worse, spam.
So it is better to entrust such work to specialists. There are many international companies involved in SMS marketing, but each region may have its own, and you should pay attention to this because local companies can be more trusted by potential buyers. Such companies are not very expensive to pay, so such investments will pay off quickly.
Equally important is the text of the business card that people will read. You can write it yourself or order it from a copywriter, but remember that this letter must meet certain requirements.
How Should a Successful Letter Look Like?
In the modern world of computer technology, free SMS sending via the Internet no longer surprises anyone. And it’s also no secret that mobile marketing can significantly increase your company’s rankings and attract loyal customers.
Based on the constant development of online SMS messaging, it is so easy to create a mass mailing that everyone can afford. But in addition to choosing a quality SMS service provider, you need to know the basic principles of organizing mobile marketing:
#1: Use an active call to action
This principle applies to any type of marketing in general when it comes to customer relationships. Your task is to guide the subscriber in the right way of cooperation. In addition, it is necessary not only to promise a reward for the action performed but also to remember this active subscriber, offering him additional bonuses in the future.
#2: Focus on the human factor
Would you be more pleased if you were approached by “Dear Customer” or “Dear Bill Brown”? Of course, a patronymic always works flawlessly when you’re trying to get subscribers’ attention. Thus, he will read the message once because it is addressed to him personally
Two – will feel that your company values him so much as its customer that it even remembers his name. And the name means a lot to the person. Make sure you have all the information you need to personalize your mailing list.
#3: Respect the wishes of customers
More specifically, the desire to be or not to be your subscriber. And to avoid becoming a malicious spammer, you need to develop ways to unsubscribe from sending messages to your customers. This may not be a link to unsubscribe, for example, in e-mails, but sending an SMS with the keyword “stop” or the like. The main thing is to inform your subscribers about the existing way of unsubscribing.
#4: Choose the right text format
Think of a series of text messages that complement each other while maintaining an internal incentive for customers and useful information about your company and the services it offers. Describe the strengths of your company (experience, reputation, progressive methods of cooperation, etc.).
Such letters should be different in terms of information content but also correspond to the same style of speech. If you used the official business style in the first letter, it is better to follow it in the following letters.
And of course, if you are an international company and have clients from all over the world, it is better to add a translation of the reader’s language to the original text. More information can be found here.
And last but not least, every text message you create needs to be tested (feature check) before it reaches hundreds and thousands of your customers.
Rules for Creating Advertising Letters
You will turn your messages from a regular newsletter into a sales bomb by following these simple rules.
- Rule 1: Personalize the newsletter. After all, messages with a greeting or the name of the recipient at the beginning are 4 times more effective than those where it is not (according to SMSProfi).
- Rule 2: Use the universal formula of creation of the text for sending of SMS: the basic offer + the description of convenience for the client + contacts.
- Rule 3: Be sure to add a call to action to the text (and yes, it works). Otherwise, the recipient may not understand what to do with this information.
- Rule 4: Add a time limit. So SMS advertising will give higher results.
- Rule 5: Make the recipient feel special. For example, send a unique promo code at a discount.
- Rule 6: Remind recipients of successful previous collaboration experiences. This increases loyalty and increases the possibility of repurchasing.
Knowing these basic principles and creating an account in the web service for mass SMS mailings, everyone will be able to create and send SMS campaigns or just send messages to their friends and acquaintances via the Internet.
