Many people today desire to have more traffic flowing into their blog and website but don’t have the strength or resources to go by the way of marketing. If you also want to double your blog traffic without any marketing strategy, this post is for you.
Having a marketing strategy is undoubtedly one of the most important success factors for new online businesses and should be of paramount importance from the beginning. But if you only focus on generating strategies to increase site traffic in a traditional way such as link building, you are missing out on a lot of potential customers.
In this post are some proven ways that can help you double your blog traffic easily without having to make a marketing effort.
#1: Include Long-Tail Variations to the Pages on Your Site
It is quite more convenient to focus on short keywords with a high volume of search because it is easier to identify and investigate them. But in reality, 80% and 90% of the traffic you are likely to receive will come from “long” queries, with three, four or five more words.
Long keywords are easy to position and usually become keywords performing more successfully than shorter and more generic terms. Here is an explanation of how you can maximize your exposure to long keyword variations that increase your traffic:
Identify the modifiers of the long keywords
Let’s assume that you are selling a Logitech C310 webcam and want to optimize your page to rank as many searches as possible. Use the Google Keyword Tool and take note of all long keyword variants. Also, pay attention to the bottom of the search results where Google lists related searches.
At the bottom, you will likely find some modifiers to the keyword listed on the page. So work with these modifiers. You will likely find related searches like Logitech C310 Skype, Logitech C310 mac, Logitech C310 price, Logitech C310 vs c270, Logitech C310 vs c525, etc. including all these modifiers in your page will absolutely increase the potential of the page being positioned for a wide range of queries, which hence helps exponentially increase traffic.
#2: Highlight rich snippets of your site
If your blog sells some products or does product reviews, you will most likely be going to need this for boosting your traffic. Rich snippets are search lists that include information regarding product price, availability, and reviews. They are useful for learning more about the product or the site, without having to go to the search results page.
Well-made text fragments have incredible power, as they can increase the number of people who click on the page by up to 30%. That is a big boost for something that can usually be implemented relatively without any complications. Compare this to the increase in the marketing or advertising budget by 30% and you will see why it is so powerful.
The process to configure or enable rich snippets may vary depending on the platform, so you may have to do research to be able to implement it. Once everything is set up correctly, you can use the Tool to test Google snippets to make sure there will be no display problem. It may take a while for your site to appear in search listings, so don’t worry if you don’t see them immediately.
#3: Write Titles and Descriptions That People Cannot Resist
The title and Meta description are attributes that determine how the page appears in search results – and they are immensely important. Write a compelling and interesting title and description that will make your site stand out in searches. If your content is boring and offers no compelling reason to click, you will not get traffic.
When you have a good title and Meta description in place, even if you are competing against major brands, you can be sure of getting a good number of clicks compared to other sites on the search page. You need to make sure that your description is very attractive from a sales and copywriting perspective.
When writing the titles and Meta descriptions, it is necessary to think as if you were writing an ad – highlighting experience, a unique sale proposal, and why the customer will benefit from buying on your site.
You should have SEO actions in mind related to word optimization but don’t overdo it. Include your main keyword (s) at least once in the title and description, which ensures that it flows naturally. However, in case of doubt, readability should be prioritized over SEO actions.
The titles that you consider to be disappointing and descriptions that do not sound so convincing should be renewed, as they can have a huge impact on the traffic you receive.
#4: Take Advantage of Your Internal Links
Obtaining links from other sites is obviously an important and well-known technique. But only a few people understand how much the structure of their own site influences and how it helps them get noticed by search engines. Do you need to give a boost to the positioning of a specific page? Linking from an existing page with high authority in your domain can pass authority and help the page to have a better positioning.
Here are some things you can do:
- Make a list of high-value pages that you would like to overcome.
- Identify the pages of your website that currently have more authority.
- Add a link from your page with authority to the landing page you have selected.
- Incorporate the link naturally in the authority page with an appropriate anchor text and related to the keyword that will help you to classify.
The home page of a site is usually the one with the most authority in a domain, so it is the obvious choice when thinking about the page with the ideal authority to link. To find other internal pages with good authority, use tools like Open Site Explorer and easily locate internal links in descending order in terms of authority.
You don’t have to sweat it again. It can be easy for you to double your blog traffic in less time than you have envisaged. Follow the simple tips above and you will soon be smiling at the amount of traffic you will be cupping in from your blog.
