The trustworthiness of your brand and the products’ perceived value are often based on the quality of presentation. Therefore, having a high-quality and beautiful product image can go a long way. However, not all online stores or business owners can get a hold of a professional photo studio as a start-up.
Running an online shop means being keen on details. Many elements can either build or diminish your customer conversion rates, and product image is among the top ones. You will always find an option for DIY product photography. You only need to use the right techniques and tools to take compelling product photos.
Below is a list of important tips to make your product image look great to immediately convert visitors to shoppers.
1. Proper sizing
It is recommended to have your product image at least a thousand pixels in height and width. Therefore, ensure you resize image for Instagram to get the right image length and width for different situations. Test product image size for your website since, according to research, increased white space in images led to more sales.
Also, it is important to select several product image sizes and carry out a sales comparison for each. Ensure to do the test over the same period and, at the same time to know the right size for your product image.
2. Use High-quality and relevant images
Consider image saturation, colorfulness, and brightness when checking product image quality. Also, contrast, background and foreground segmentation, and the ratio of the product and the white space play an important role in determining the quality of the photo.
High-quality product images have a great impact on conversion rates. Therefore, ensure you follow the below parameters when creating a perfect quality-standard image:
- The full image should be in the frame
- Image must be professionally lit, realistic, and in focus
- The image should not have confusing or gratuitous objects
- The image must be the real photograph of the item sold
3. Including several image angles
Some products are competing with the experience of inspecting and holding the same item in the physical stores. Therefore, consider showing several product angles when posting the image on social media. Don’t worry if you upload more than 5 images of the same product from different angles.
4. Show different options and colors
Whether you are selling shorts that come in oil green, marshmallow, or rose smoke or a hatchet in the blue, black, green, or yellow handle, show an image for all options and each color.
5. Providing a sense of scale and context
Some products don’t respect the size factor. Therefore, it is only sensible to show the item in actual context for shoppers to gain a sense of scale. If you are selling television stands, show the image of the real product (stand on a white background) and the stand with a television on it.
6. Give zoom options
In addition to high quality and compelling images, allow shoppers to zoom in too. If you are selling shoes, you can hover over any product image and zoom in for customers to see the craftsmanship and stitching details.
