Starting a new business is not always as easy as many people thought. It goes beyond just starting your business and selling on a daily basis. Growing a small business often requires a lot of effort and time. You will need to research who your customers are, perfect your offering, choose the right sales channels, and more.
It doesn’t matter how good your product or service is, no one will know about your business if you don’t market it. That shows that marketing plays a crucial role in the growth of your business. It will also help you build loyal customers and generate more sales leads for your business.
Here in this post, we have compiled 5 effective marketing ideas that could help you grow your small business in 2020.
Effective Marketing Ideas for Small Business
#1: Create an SEO-friendly website for your business
We are in the digital world, and any business that must succeed needs to take it online. That is why we consider this marketing idea as one every small business owners need to take seriously. Build a website where people can easily learn about your business and patronize you.
Make sure your site is optimized for both the search engines and conversion. That will give you an edge over your competitors. A well-optimized website will help you get organic traffic that can motivate you to invest in other marketing strategies.
So build a website, create good content, do extensive keywords, incorporate the keywords, focus on Local SEO, and long-tail keywords. Your website has a huge advantage to help grow your business. Take it as a priority.
#2: Take advantage of social media marketing
Social media is still one of the cheapest and most effective forms of marketing small business owners can leverage. Social media marketing has a lot of potentials locked up in it. If you can invest time and effort into it, you will definitely reap great rewards from it. And as your business begins to grow, you can begin to leverage social media and other marketing tools to grow your business.
To get started with this, choose the right platforms where your target customers are active, build your brand, post regular and consistent content, use quality images to express your thoughts, and add your website link in your bios.
Master, the science of using social media to build a business and you will be surprised how well it can help you grow your business.
#3: Collaborate with other businesses
2020 has been a year we experienced lots of collaborations between companies and influencers. Companies are partnering with other companies within their industry and beyond. This has, therefore, helped lots of them grow their business tremendously.
Especially after the damages and changes the recent pandemic has done to the way businesses are conducted, it is obvious that networking and word of mouth have gone digital. So it shows that new and small businesses need to key into that marketing idea. Building a community online, especially on social media, can increase your brand awareness. That, over time, definitely means increased sales.
So look for a way to partner with other brands to increase the awareness of your business. Just make sure you choose a brand that has a similar audience as yours. That will further increase the effectiveness of the collaboration.
#4: Don’t neglect CRMs
Customer Relationship Management systems (CRMs) are platforms that help you track interactions with potential, past, and current customers. This will allow you to analyze how they react to your marketing funnel.
Having a deep understanding of how your customers relate to your brand gives you a good insight on how to keep them. You can check platforms like EngageBay CRM, and Hubspot to see how you can use CRMs to grow your small business.
Many companies have reported a great improvement in their revenue after investing in CRMs. That means investing in this tool is definitely going to be a wise choice for you.
#5: Start a Rewards and Referral program
Though this seems to be a simple marketing strategy, many small business owners do overlook it. However, it is one of the most effective marketing ideas bringing results. Don’t be deceived that Rewards and Referral programs are meant only for established companies. Small businesses can also take advantage of it to build their business.
Most people out there confess that they are more likely to buy a product if it is recommended by a friend or loved one. They will do that over just seeing a promotion or ad of the product. That is the power of referral marketing. And that is the more reason you should include it in your marketing ideas for growing your business.
You will simply be giving rewards and incentives to your existing customers to recommend your brand to their friends. You can also make it giving rewards for completing certain actions. This could be following you on social media or subscribing to your channel. This is always a smart way of building customer loyalty and growing your brand.
#6: Create and promote explainer videos
This will be the last on this list of effective marketing ideas for small businesses. This strategy is relevant to all businesses, irrespective of their size or industry. It does one thing – that is spreading brand awareness.
Help your audience understand what your product or service is all about using an explainer video. It will help remove that initial confusion or doubt they might have about your product. There are many tools out there that can help you make beautiful and effective explainer videos for your brand. Leverage on them
Final note
You don’t have to struggle to meet your marketing goal simply because you run a small business. Take advantage of the marketing ideas mentioned above and watch your company rise to the top in no time. Remember, even the best product will make no sales if it is not well marketed. So marketing is not an option; it is a necessity.
The above-mentioned marketing ideas are tried and tested ideas you can use to up your game in your industry. Try them yourself and see the results for yourself.
