Introducers: Should Your Business Be Using Them

introducers

Generating new business and growing your client base is essential for the continued success of any company. But with so much to do on a daily basis, devoting time to networking can be difficult.

Accelerating growth as the UK economy starts to boom again is vital. Employing the services of a business introducer could mean the difference between thriving and floundering for a corporation.

From growing a business’s reputation in the industry to making all important connections and recommendations, there are a few reasons to utilise an introducer.

What is an introducer?

Introducer is the name given to an individual or business that refers new clients to another business for a fee.

Commonly, introducers take the form of partner firms. A business may employ an introducer firm to help them grow the list of new business leads. Increasing their revenue growth potential.

Introducers are not full-time employees of a business. They work as a liaison between a business and contacts to facilitate new relationships and sales.

Advantages of using an introducer

A business and introducer relationship should be mutually beneficial to both parties. Therefore, there are advantages for both sides when entering into a partnership.

Some common advantages include:

Network growth

For the business, employing an introducer is a good way to grow their network of professional contacts and potential new business leads.

Having a larger network of contacts gives the business a wider reach and ongoing potential for growth.

Clear commission rates

The percentage rate of commission the introducers will charge is agreed upfront. This helps businesses to accurately plan for potential introducer costs.

If no sale is made, a business will usually not pay an introducer, making it a cost-effective way to do business.

Fewer overheads

Typically, introducers are only paid when a connection turns into revenue in some way. This reduces the overhead costs of business networking with full-time employees.

Additional revenue source

For the introducer, partnering with businesses to improve their network growth can be a great additional revenue source.

As most introducers work as [art of larger firms, introducing is a fantastic additional service to offer new clients.

How to find the right introducers for your business

When searching for the right introducer, it is important to find a partner firm that operates within the industries your business is targeting.

This way the connections obtain will be relevant and the partnership will work for both sides of the agreement.

As the British industry’s growth remains at a record high, employing an introducer is the ideal way to boost your business growth and draw in sustaining revenue streams.