While LinkedIn ads creatives are often overlooked when considered next to other levers that impact performance e.g. bidding strategy, audiences, and budget. However, if you put time and energy into making them incredible, you can see a huge impact further downstream.
In this article, we’ll run through our 4 top tips for building more compelling LinkedIn ad creative. Let’s get into it.
4 Top Tips for Building More Compelling Linkedin Ad Creative
#1: Aim for cohesiveness
Our number 1 rule in creating better LinkedIn ads copy and banners is to aim for cohesiveness and consistency. If you are able to design and write in a way that compliments, communicates, and exemplifies your broader goal, you’re in the best position to get great results.
With this in mind, you should be seeking to create a consistent, seamless story with your creatives, so your audience feels safe and sure of what you’re trying to communicate and is along for the ride. You want to avoid any confusion as this can cause friction.
For example, if you have a campaign targeted at finance teams, call this out in the copy and ensure any imagery you use would be appealing/appropriate to them. Need more LinkedIn ad inspiration? Check out some great LinkedIn ad examples.
#2: Choose a compelling visual
While consistency is key, you want to make sure this is paired with a compelling visual. After all, people are visual creatures. As they say, “a picture is worth a thousand words.”
So you need to make sure your picture is the right one and is visually appealing. Your goal should be to stop your audience from scrolling and pay attention! A compelling visual is the best way of doing this.
#3: Appeal to your audience
The copy that goes along with your visual should not be merely an afterthought. It should be strategized to compliment what is communicated in your imagery and communicate the point of your campaign and APPEAL to the audience.
This means you should always be looking to tie your offer (be it an eBook, demo, or webinar) to your target audience’s exact problems/desires and, even better, call them out directly. Is your key persona the CFO? Explicitly call out this job title in your ad copy, and you’re far more likely to break through the noise.
#4: Test a number of variants
While you may feel you have perfected your creative combo using the tips above, you need to launch with more than one variant. That means mixing it up. Test copy A with visual B. Introduces a C & D with an entirely different approach if you feel it’s valuable.
We’d usually recommend at least two variants, but anywhere between 2-5 is a great way to see what is resonating with your audience and make sure you are getting the absolute best results out of your campaign. Just don’t forget to launch with more than 1.
Final Note
Now you have the tips and insights you need to build creative that has a BIG impact on your campaign results. Additionally, you may try to get recommendations on LinkedIn to attract more followers. Just make sure you aren’t afraid to test, play and experiment as you go. This is usually the best way to find creative that performs phenomenally!
If you still have more questions or concerns about the subject, you can check out other relevant blogs on our site to help yourself. We are sure you will be glad you did!
