How to Strategically Grow and Expand Your Manufacturing Business Using Technology in 2023

How to Strategically Grow and Expand Your Manufacturing Business Using Technology

The entire industry isn’t as it was some 40-50 years ago. Technological advancements have transformed all industries and their operations, especially in the past decade. For the manufacturing sector, it’s high time to shift from traditional ways of working and incorporate tech to stay relevant and ahead of competitors. Are you a manufacturer looking to expand your business using technology? The following strategies are apt for you.

8 Steps To Take Manufacturing To The Next Level With Tech

Expanding any business is one of the most challenging experiences, but the reward of it making everything worth it. The focus on technology is immense because it promises the following:

  • Increase sales
  • Perform much better than competitors
  • Attract customers and ensure a happy relationship with them
  • Attract talent and retain the best employees
  • Increase productivity
  • Identify market behavior and forecast changes
  • Create a long-term growth plan and maintain your business’ position.

The only path for manufacturing business to stay on top of their game is embracing technology in all forms. If you’re hesitant and confused of taking your first steps into the new era of tech, the following are a few steps you can start off with.

1. Set up an e-commerce system

The old cash and transactions register may be your best friend in the business, but there is a far better choice. It is to invest in e-commerce systems so that your performance and efficiency improve. Considering the demand for business to become more tech-friendly, there has been no better time to leverage e-commerce and online tools to expand the scope of your business.

There are enough chances for your cash register and manual records to report incorrect data. Ecommerce systems don’t just improve accuracy but also save time. The benefits of ecommerce systems for manufacturing are aplenty and help in streamlining all processes. They are easy to implement throughout your company and equipped with advanced features like inventory management, task automation, and more.

2. Use HR tools for better employee management

One of the most challenging scenarios for companies is attracting, managing, and retaining employees and interested candidates. People who are well-versed in technology are mostly hired and entrusted with the processes in the manufacturing sector. If you wish to see your manufacturing business grow and expand, you need to hold on to your best employees and work for their welfare.

Nowadays, the access to workplaces online and remote working becoming a more convenient option, companies need to have a global workforce. You need to use HR tools to manage your employees all over the globe and provide them with competitive remuneration and work flexibility. When you have your employees and ecommerce spread all over, its better to use global tax services so that taxes are figured out and all manufacturing operations are done smoothly.

3. Build your online presence

Many people consider manufacturing a boring sector and a thing of the past. However, with innovation and changing customer trends, there is so much scope to transform the entire manufacturing industry. Some manufacturers also argue that there is no need for their businesses to go online. They forget the the maximum number of consumers and potential revenue will be found on websites and social media channels.

The most essential reason for your manufacturing business to have an online identity is that its the best way to interact with customers and build connections. Create accounts on different channels and optimize SEO so that your website ranks higher on search results. The more people know about your company, the better and easier it’ll be for you to bag customers, investors, partners, suppliers and other associated with manufacturing.

4. Work on your data insights

When you build an online presence and interact with customers, everything you share and engage with gets stored as data. Details of your customers, business performance, sales, inventory, and more, is automatically stored in the system. There is a surplus of information from social media, web and mobile interactions, etc, which can be used to speed up the growth of your manufacturing business.

The copious amounts of data, when analyzed, can bring forth valuable insights that manufacturers can use for their benefit. For example, if you engage with an ecommerce brand as a customer and make frequent purchases, your browsing history is recorded. The next time you engage, the website provides you suggestions based on your past purchases and searches. For manufacturers, data insights can help in:

  • Improving performance through data analysis
  • Understanding marketing trends and competitor tactics
  • Making your products and services more relevant
  • Establishing your company as a market leader
  • Reducing risks before applying any new strategy.

5. Become a mobile-friendly platform

Without a doubt, a majority of the total population uses mobile devices to engage with content and brands. Ever since ecommerce became accessible on mobiles, people have found it easier to understand markets and actively participate in ecommerce. If you’re not tapping on the audience using mobiles, you’re losing lot of value and returns on investments while slowing down your business growth.

Nowadays, people like to first interact with businesses and then become their customers. The most transparent platform for them to do is accessing the social media or website of the brand mostly on their mobile phones. Your responsibility in all of this is to create mobile-friendly sites, or a mobile application while also allowing e-payments. The more friendly you are on mobiles, the more people will approach you and drive business growth.

6. Improve supply chain management

Your manufacturing business may not see the light of day if it has a disorderly supply chain. You need to check if your products are systematically placed and processed. Also, your staff needs to be on their toes so that more orders can be completed efficiently. Once you have a well-planned supply chain, starting from product creation to after-sales service, you will simultaneously be making more room for business expansion.

The most impactful method of improving supply chain management is through technology. There are numerous tools and software in the markets, customized for different industries, like manufacturing. Software like POS (point of sale) systems and Warehouse Management Systems can be incorporated into your manufacturing processes. Doing so will help in automating process, managing inventory, generating steady revenue, and improving overall productivity.

7. Make use of collaborative software

There is no business in the world that doesn’t see productivity as a necessity in the company. When you and your workforce are productive enough, you can get a lot of work done within a short period of time. There are many productivity tools that you can use to improve operations, staff synergy, customer service, and more in the manufacturing sector.

For business growth in manufacturing, you need the support of your entire team. It’s made possible in technology with the help of collaborative tools, like project management software, time tracking system, accounting, invoice and inventory software, and so forth. Not everyone will be on board with the exposure to technology on such a large scale, so make sure to focus on the advantages of doing so.

8. Enhancing Production Line Efficiency

Enhancing Production Line Efficiency within the manufacturing sector increasingly hinges on the sophisticated use of motor drive analysis. This technique provides a window into the operational health of motor-driven equipment, identifying inefficiencies and potential faults before they escalate into costly downtime.

By employing motor drive analysis, manufacturers can fine-tune the performance of their machinery, ensuring that each component operates within its optimal parameters, thereby conserving energy and improving output. The actionable insights gained enable a predictive maintenance model, which can lead to significant cost savings and bolster the overall throughput of the production line. In this way, motor drive analysis is not just a maintenance tool, but a strategic asset in the continuous improvement and competitiveness of manufacturing operations.

Manufacturing Routes for the Future

Technology and its application in the manufacturing sector may seem like an easy one. However, it’s a never-ending learning process that time and again requires you to reassess your strategies and make adjustments accordingly. Throughout this transformation and advancement, one thing is guaranteed, i.e., your manufacturing business will grow financially and in size and will still be relevant many decades later.