If the grass is always greener on the other side of the fence, it might just be that your neighbor is painting his lawn. Law painting has now become the ultimate solution for drought-damaged turf. More and more homeowners and landscapers are becoming aware of how much their lawn care practices can affect water qualities, water supplies, and the environment. And finding lawn painting is a great alternative many of them have been considering.
Law painting is not completely new. Keepers at football fields and golf courses have been using the trick to consistently keep their grasses green without watering or applying harsh chemicals. As more people are waking up to this idea, it shows it is just the best time to make a business out of it. If you have been considering starting a lawn painting business, here are some tips to help you get started on the right foot.
Important Factors to Consider When Starting a Law Painting Business
Determine if lawn painting is the right business in your area
This is very important. There is no use starting a business where there is no market for such a business – where no one to come patronize. So before you open business for lawn painting, first determine if people in your area actually need that service. Things to look out for are, if there are an ample number of people around that have turf or grasses that needs to remain evergreen.
You also check to be sure there is a shortage of water in such an area. Places, where there is consistent draught, are also a good place to consider for a lawn painting business. Even if people in this area have not been using the service of a law painter, since the area meets these requirements, you can always compel them and make them see reasons they should consider painting their lawn instead of spending so much on watering.
But if your area doesn’t meet these requirements, you might just decide to start your business elsewhere or consider another type of business entirely.
Write a solid business plan for the business
No business experience real success without a plan. A business plan is more like a direction for a business. It helps you know what step to take at certain times in your business and how to avoid future challenges. So sit down to craft a solid business plan for your lawn painting business.
Your business plan should include things like, what vision you have for the business, your initial capital requirement, your target customers, and your marketing strategies. With all these penned down, you can be sure of having a smoother journey to success.
Know who your potential customers are
This is one of the important things you need to include in your business plan. However, it is worth mentioning again. Your customers are the life of your business. If you don’t know the right market to target, you may simply be wasting your resources on advertising with no tangible results. So you need to recognize who your potential customers are.
For a law painting business, your likely customers could be homeowners, realtors, property managers, and parks. When you know this, it will be easier for you to come up with the best marketing strategy to target them.
Invest in the right equipment and skills
This type of business requires that you have the right skill set and equipment. Even though there are no special skills required, you still need to know the basics of applying paints on the grasses without causing a mess or wasting resources.
Some major equipment you will need to invest in are; quality law paint, a paint sprayer, simple yard tools like a rake, and a vehicle to transport your equipment and supplies. Even if you don’t have enough cash to buy this equipment brand new while starting out, you can go for reliable used ones that can still serve you.
Get the right insurance to cover you
You will also need insurance for your lawn painting business. The type you get may sometimes depend on your state. Different states have different requirements and some of them will even require you have certain insurance before giving you a contractor license. So, in addition to business and vehicle insurance, ask your state secretariat office to know which other insurance will be good for your lawn painting business.
Obtain the right license and permits
Just like insurance, you will also need to obtain the necessary licenses and permits to run the business legally. Your state secretariat office should also be able to tell you what license and permits you need for your business.
Market your business to gain more customers
No one will know you have a lawn painting business even if you offer the best services that are. Therefore, the role of marketing cannot be overemphasized. It is the foundation on which every successful business builds. There are a variety of ways you can make this happen.
You can use business cards, flyers, invoice forms, review websites, and social media to market your business. However, you don’t have to spend a lot of money on this. Instead, look for ways to cut costs by using free platforms and cut costs as much as possible in places you can get things done for free.
