Google Display Network (GDN) is the largest digital advertising network in the world. It’s also one of the most effective. With access to 2 million websites and over 1 million apps, you can reach millions of users with engaging ads that reflect their interests—and those of your business.
Google Ads works because it uses Google’s powerful technology to deliver ads that are relevant, useful, and actionable for your customers when they’re looking for information or something to buy online.
The technology automatically adapts your ads based on how they perform, so they always show what works best for each customer at each moment. Plus, Google Ads gives you access to valuable data and insights which help inform your strategy going forward!
If you have been asking yourself, ‘how does Google display ads grow marketing results for advertisers,’ then you should keep reading this post. It will show you everything you should know about Google ads and how they can benefit you as an advertiser.
The King of Search Advertising
Google is the king of search advertising. It’s almost impossible to ignore the fact that you’re using Google to look up information on its own products, but it has other ways of finding customers too.
Google Ads is also a powerful way for advertisers to reach their target audience online. In fact, according to Ad Week, “Google Ads drives more than 2x as many conversions than Facebook ads.”
This means that not only does Google have a larger audience than Facebook (which is already pretty massive), but people who use Google are more likely to buy your product or service!
Google Ads works best for any business looking for new leads or sales growth because it allows you to target your ideal customers at scale with ads matched specifically for them based on their interests and behavior patterns.
With over half of internet users using Google search every day as well as highly targeted options within this platform, there’s no better way to advertise your business.
How Does Google Display Ads Work?
Google Display Ads are a form of online advertising that appears on Google’s search and content network sites. They’re also known as banner ads
These types of ads can be used to promote your business, products, or services. When someone clicks on one of these ads, they go directly to the website where you want them to go. You pay for each click through your AdWords account (and for each impression). You don’t need any special software or tools — just an AdWords account!
Different Formats of Google Display Ads
Google Display Advertisements are available in a variety of formats. The following explains the different types of Google Display Ads:
Text ads
These have a headline, description, and URL. You can use text ads to drive awareness, generate clicks or drive traffic to your website. They’re perfect for reaching new users who might not otherwise see your brand’s name.
Image ads
Image ads can be static images or animated GIFs (or animated PNGs). These are great for getting people’s attention when they’re scrolling through their newsfeeds on desktop computers or mobile devices.
They may also be used to engage with existing customers by featuring them in a positive light. For instance, by showing them enjoying an experience related to your product or service that will make others want it too!
Video ads
Video ads are exactly what they sound like: short videos embedded directly into web pages. These videos allow advertisers an opportunity not only to increase brand awareness but also provide valuable information about products/services being offered without having viewers leave the site where the content was originally found.
This increases time spent on the page before clicking away elsewhere, which leads directly to higher CTR rates than traditional formats since there isn’t any interruption between content consumption time periods during the article reading process.
How Does Google Display Ads Grow Marketing Results for Advertisers?
1. Accurate targeting and data-driven insights
Google Display ads is an effective way to market your business. It can be used by advertisers who want to reach people online but don’t necessarily have a website or mobile app.
The main benefit of Google Display ads is their ability to target more specific audiences than other advertising methods, such as television commercials or newspaper ads. Google uses data from its users to determine who should see your ads and when those people will be most likely to click on them.
2. In-depth measurement and detailed reporting
Google Display Ads is a great way to grow your business and get results that stick. From the moment you run your first campaign, the Google Display Network gives you detailed reporting and analytics to help you understand how well it’s working.
You can use these insights to improve individual ads or entire campaigns, then get back to focusing on growing your business instead of worrying about whether or not it’s working.
3. Increase brand awareness
Google Display Ads are a great way to increase brand awareness because they appear on websites that are relevant to your product or service. For example, if you’re a clothing store, you could target people who are searching for “clothing” and “fashion” on the web. This will help your brand stand out among competitors who aren’t advertising on these sites.
4. Generate Quality Leads
Google Display Ads are the best way to generate quality leads. The reason is simple: people that are already looking for your product or service are more likely to convert into paying customers.
Display ads allow you to target these people with your brand message. And encourage them to take the next step in the buying process by clicking through your ad and visiting your website.
That’s why Google Display Ads have such a high click-through rate – they’re being shown to people who have already expressed interest in what you’re selling!
5. Improve ROI
Advertisers can use Google Display Network to improve their return on investment (ROI) in a number of ways. First, by showing your ad to more people and increase the number of people who click on it.
Second, by showing your ad to more relevant people based on the keywords they’re searching for. Or third, by showing your ad on websites that have higher average user interaction rates.
6. Display ads can recapture abandoned carts
Display ads are often used as a way to recapture abandoned carts. With display ads, you can target people who have previously visited your store and were interested in purchasing your product but left without completing their purchase.
This is a great opportunity to remind them of what they were looking at when they left and encourage them to complete their purchase.
Conclusion
We hope that this article has provided you with a good overview of the benefits of Google Display ads and how they can help you grow your marketing results. With billions of impressions at the right time, and on the right channel, these ads are an effective way to reach new customers and keep them engaged with your brand.
