Event photography is an incredibly useful tool for you in your business development. By hiring a professional event photographer, or simply learning the craft yourselves, you can create an engaging and powerful business narrative through event photography. Event photography, when used to create a business narrative, can greatly improve the establishment of a brand and have a significant impact on business marketing.
This article covers the following related areas:
- Storytelling with images for business
- How does- storytelling through event photography work?
- Why is event documentation for businesses important?
Storytelling with images for business
Corporate photography can come in many different shapes and forms, from adding informative content to your new website and creating visual content for a brochure, to aiding a new marketing campaign and showing off your business capabilities through event photography.
Professional corporate and event photography is much more engaging than regular stock images for creating a business narrative. If your event photography images on your website can tell a story, then they will be much more likely to connect with potential clients and keep them on your website for longer, helping them become more interested in your business and what you offer.
Professional event photography services that can create a business narrative through their event photography can help your clients truly understand what it is that you do and how you do it – they might be too busy to read through all your copy, but a series of event photos might do just the job at showing them who you are and what you are about.
Business narratives told through event photography can be used for multiple purposes though, not just your website! Business narrative photography is particularly effective when used for marketing on social media. You can post your event photography showing your business narrative in an Instagram post that reveals more of your story as your client swipes.
How does storytelling through event photography work?
Corporate event photography and business development go hand in hand, and one great way that they collaborate is through the creation of your business narrative in event photography, as we have already touched upon. But how do you actually tell your business narrative through event photography?
1. Add a personal touch
Adding a personal touch to event photography can help to build your business narrative. For instance, if you are currently working on a particular campaign, you can capture photos at your event that demonstrate your progress with it. This helps to show the human face of your business.
2. Demonstrate your core values
Similar to adding a personal touch to your event photography, you are able to build a business narrative through your event photography by demonstrating your company’s core values, such as your sustainability practices. You can capture the event being decorated with sustainable materials, signs encouraging recycling etc. in order to demonstrate that you actually act on the values that you promote.
3. Involve your attendees in the business narrative
Your attendees and clients are a big part of your business, so it makes sense to involve them in the event photography that documents your business narrative. You can capture meaningful interactions with your clients to show how strong a connection you build with them so that potential future attendees come to know what they can expect from your services.
Why is event documentation for businesses important?
Branding and marketing through event photography
Visual content creation is an essential tool for business development in the digital era. One form of content that we are referring to is branding and marketing material. Branding and marketing material can include event photography – and specifically event photography that creates your business narrative (see above).
Incorporating storytelling into event photography helps the narrative make sense, and gives the images context. This retains the attention of your potential clients much more, as opposed to having a series of random snaps without meaning or connection.
Event feedback
Documenting an event through storytelling photography ensures that you have a record of how the event developed. Storytelling photography allows you to capture photographs of client responses at different points throughout the event. This is very powerful for marketing, as it can show potential future attendees, or clients, that your events are worth attending, automatically giving them a positive perception of your company. In addition, it is also useful event feedback for you as a business. If the storytelling narrative of your event photos shows that certain elements received a considerably more popular reception than others, then you can constructively use this to know what to do (and what not to do) in the future.
Hopefully, by covering how storytelling a business narrative through event photography works, you are now able to see how useful it is for your business development. We have highlighted how the creation of a business narrative through event photography can especially be a useful and even a fun tool for your brand marketing.
