When it comes to buying and selling, the packaging of goods is the first point of attention for customers. Sure, you can get an edge over your competitors and sell more because of your unique packaging style.
Nowadays, the most unique packaging style is the boxed packaging of goods; simply packing your goods in boxes with a lid. Therefore, manufacturers are taking notice of the growing popularity of boxed packaged goods in markets today.
This blog post will look at some of the most recent trends in boxed packaging styles and analyze some types of boxed packaged goods. So pull up a couch and read as I share with you all you need to know about boxed packaged goods now.
First, What Exactly Are Boxed Packaged Goods?
This term is simply used to refer to goods that are sold in a box, usually with a lid cover. These boxes are mostly constructed from plastics, cardboard, and other materials or a variety of different materials.
Goods such as food items are frequently packaged in boxes, but boxes can also be used for packaging cosmetics, cleaning supplies, electronics, and other goods.
Benefits of Boxed Packaged Goods
#1: Products protection
One unique thing about boxed packaged goods is that you know exactly what’s inside. Therefore, creating a sense of protection for that product during delivery since you already know what is in there.
Handling an oddly shaped or breakable item can be very inconvenient, especially during shipping. Boxed packaging gives shaping to products and helps ensure they are protected. The use of boxed packaging is unarguable; the best product packaging for secure delivery of your goods to customers.
#2: Brand/company recognition
Boxed packaging allows for branding of your products which provides an opportunity to display your company’s name or logo. When customers see your company brand on products, a sense of confidence and credibility is built within them. This can also be used for advertising. Boxed packaged goods give the product a more professional appearance.
#3: More Customers
A trendy boxed package design is more likely to attract more customers than any other packaging style. Boxed packaging sticks out and communicates the right message that sets your goods apart from the competitors and entices customers.
#4: Better Customer Experience
When a buyer buys a product, the appropriate form of packaging may enhance it and give it a sense of exclusivity. Even if the product inside is exactly what they need, they will not be satisfied if the package claims otherwise.
#5: Eco-friendliness
Many boxes used for boxed packaging are made out of 60 to 95 percent post-consumer waste and are recyclable. Therefore, making boxed packaged goods environmentally friendly.
Recent Trends in Boxed Packaged Goods
The boxed packaging industry has lately been experiencing increased popularity since 2020 due to COVID-19. The industry is constantly evolving. The following are the latest trends in the boxed packaging industry:
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Customized packaging practices
Customized packaging is an avenue in advertising that allows a company to differentiate itself from the competition by putting its name and brand out there in a unique way.
Many of the world’s most well-known product firms have experimented with personalized branding of packaging materials and found that it yields a large return on investment.
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Recycled packaging practices
Recycled packaging is an important part of the worldwide sustainability movement. However, recycling has become easier and more convenient than before all thanks to technological advancements in boxed packaging.
Many boxed packaging materials are recyclable, thereby contributing to the global environmental sustainability drive.
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Flexible packaging practices
Boxed packaging materials have improved to the point where they can now be employed in a much wider range of consumer goods than before due to flexibility.
Many firms like it because of its improved cost-effectiveness, superior shipping features, and e-Commerce functionality.
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Specialized Packaging Practices
As E-Commerce takes over the business world, specialized packaging for products has been getting increased in popularity.
Specialized packaging for e-commerce has become more mainstream. Products are now presented in a professional manner that meets specific client expectations. Now, many buyers post about their unpacking experiences on social media, highlighting the product’s packaging.
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Sustainable Packaging Practices
The desire for thinner, lighter packaging that reduces transportation costs has exponentially grown as e-commerce expands. The desire for thinner, lighter packaging that reduces transportation costs has exponentially grown as e-commerce expands with many packaging companies offering sustainable packaging solutions.
Sustainable packaging practices such as rightsizing have received a lot of attention in recent years as a strategy for businesses to improve their brand recognition and perception. Rightsizing refers to lowering the total size of the package and filling material through thoughtful design decisions.
Environmentally conscious shoppers who desire goods with fewer packaging favor the minimalist product packaging box. This is particularly true in the modern food packaging industry.
Types of Boxed Packaging Materials
With the advancement of E-Commerce, boxed packaging has also evolved. The latest trends of eco-friendly, flexible, and sustainable in the boxed packaging industry have also influenced the choice of materials for boxed packaging.
Here are some types of materials popularly used for packaging boxes.
Paperboard
Paperboard is a lightweight but sturdy paper-based material. It’s simple to cut and manipulate to make unique shapes and structures. It’s great for specialized packaging because of its properties.
Wood pulp and 100 percent recycled material are used to make paperboard boxes. Paperboards are a low-cost and accessible packaging option. Paperboard packaging can seem high-end without the high-end price tag if the correct design alternatives are used.
Cosmetics, pharmaceuticals, milk and juice, cosmetics, frozen food, and more can all be packaged with SBS (or solid bleached sulfate) paperboard.
Chipboard boxes
Chipboard is a sort of paperboard created from recycled paper stock. It is manufactured from recycled content, thereby making it environment-friendly.
It’s simple to cut, fold, form, inexpensive to produce, and can be readily modified. Chipboard packaging is a lightweight material that can be heavy-duty depending on thickness. Many food items, such as cereal, crackers, tissue boxes, and so on, are packaged using chipboard boxes
Corrugated boxes
A corrugated box is a multi-layered paper with a corrugated layer between the inner and outer heavyweight layers for insulation, protection, and strength.
Corrugated boxes are often made of recycled paper, making them both ecologically friendly and cost-effective. For export and retail packing, corrugated boxes are frequently utilized.
Retail packaging, pizza delivery boxes, tiny consumer product containers, and so on are all examples of corrugated boxed packaging.
Rigid boxes
Rigid boxes are made of thicker paperboard that is about four times thicker than regular paperboard, making them far more durable. Rigid boxes are distinguished by their stiff construction and high weight and density. It is possible to modify a rigid box.
They are one of the most expensive boxed packaging materials and are only used for high-end commodities such as jewelry, cosmetics, phones, and high-end luxury items.
Plastic boxes
Plastic can be found in everything from spaceships to paper clips. Plastic box packaging has several advantages, including the ability to be recycled and the fact that it is generally more robust than paperboard boxes.
Plastic is a popular packing material since it allows you to show off your product from every angle without having to open the package. It’s also flexible and lightweight, and it can be used with films or coatings to improve the aesthetic of packaging.
Food quality may be preserved, and contamination risks can be avoided by using airtight plastic packaging containers.
Conclusion – Trends and Types of Boxed Packaged Goods
Boxed packaging is a worthwhile investment, though it might appear as an extra luxury. Boxed packaged goods not only look professional and high-quality, and it also aids in brand awareness and client loyalty.
If you’re a product-focused business and want to increase awareness of your brand, you may want to consider adopting the latest trends in boxed packaging discussed above.
