Blogging plays an important role in today’s digital landscape. It’s a relatively easy way to organically drive cost-effective traffic via search engines. That said, the blogosphere is teeming with over 600 million blogs, and this number is expected to surge in 2024. This makes it challenging to stand out, retain readers, and convert them into loyal patrons.
For brands aiming to boost their online presence, creating an effective content marketing strategy and staying abreast of evolving blog writing trends is imperative. So, in this post, we will be discussing some blogging trends to look out for in 2024.
Blogging Trends to Look Out for in 2024
#1: Resurgence of Extensive Content
A significant trend in 2024 is the shift from brief to extensive written content. Microblogging gained momentum in the early 2000s with platforms like Tumblr and Twitter, offering bite-sized posts.
However, there’s now a revival of longer-written content. The expansive nature of lengthy content offers ample space for comprehensive audience education and an opportunity to embed a plethora of search-friendly keywords.
Articles spanning 2,000 to 7,000 words are gaining traction due to their ability to draw substantial traffic. Posts exceeding 3,000 words tend to attract the most attention. High-performing lengthy blogs resemble mini e-books. They offer enduring, insightful yet digestible content.
Quality extensive content not only retains readers longer but also establishes brand authority and expertise. Readers tend to seek further information from brands they perceive as knowledgeable.
Google also seems to favor longer blog posts, with the average word count of first-page results around 1,890 words. While content length isn’t a direct ranking factor, studies hint at a correlation between longer content and higher rankings.
However, the focus should remain on crafting quality content rather than merely meeting a certain word count. Length should complement relevance, organization, and usefulness to the reader.
#2: Optimizing Time and Content Creation
While longer content is now preferred, the approach to its creation is shifting, especially with economic uncertainty looming. Time is a precious commodity for businesses.
Enterprises are increasingly outsourcing their content strategies to freelancers, marketplaces, and AI-powered platforms. This shift alleviates the operational complexities of managing in-house writers, ensuring a steady flow of content while maximizing efficiency.
In-house roles will pivot towards technical proficiency and strategic planning. Content marketing managers, for instance, will emphasize devising content strategies aligned with crucial keywords, channels, and metrics.
#3: Reduction in Exclamation Marks
Once intended for genuine exclamations, exclamation points have flooded business and marketing writing, losing their impact. A debate among copywriters on punctuation preferences will extend into content and blog writing in 2024.
Particularly, larger brands will strategically limit the excessive use of exclamation marks, aiming for more deliberate emphasis within blog content.
#4: Increased Publishing Frequency
Even though the internet is teeming with content on all kinds of topics, consistent content creation can increase the chances of your content going viral and ranking higher in search results.
Google’s algorithms take into account content freshness, favoring organizations that regularly publish materials as reliable sources of valuable information. Stick to a consistent posting schedule. Inconsistency may cause readers to seek more reliable sources.
#5: Hybridized Content Teams
Amid economic uncertainties, many companies hesitate to maintain full-time in-house copywriters. Even those capable of doing so are cautious.
The trend for 2024 is outsourcing to freelance writers, optimizing resources by delegating keyword research, content creation, and social media marketing to specialized companies, which are adept at sourcing, managing, training, and retaining writers.
#6: Increased Demand for Editing
AI now generates the first drafts of blogs. However, top brands don’t directly publish AI-generated content. Instead, they use proofreaders and content editors to enhance and elevate tech-generated content at a reasonable cost.
#7: Continued Dominance of Video Content
Online video consumption remains widespread, with 87% of marketers incorporating it into their strategies. Mobile video consumption experiences an impressive annual growth of 100%.
While written content remains essential, videos effectively engage your audience by conveying ideas swiftly and emotively. Combining videos with informative written content can take your blogging game to the next level.
Incorporating video into your blog posts doesn’t have to involve expensive professional services. A smartphone is sufficient for filming, along with a well-structured video script. How-to guides, product reviews, or entertaining content can enhance blog posts, entertaining and engaging readers while diversifying content formats.
#8: Interactive Content Spurs Engagement
Another blog writing trend in 2024 that has captivated the attention of brands seeking increased engagement is interactive content.
This type of content encourages reader participation within blog posts. Examples include quizzes, surveys, and infographics. Interactive elements not only sustain reader interest but also enhance comprehension of the subject matter. When readers actively engage with a blog, they tend to perceive it as a more valuable source of information.
#9: Emphasis on Distribution
So, you’ve crafted excellent material. But in 2024, creating content only marks half the job. Effective marketing and distribution of your materials is essential. Without proactive dissemination of your articles, they might only reach those casually browsing your website.
Real traffic demands active engagement beyond your site’s borders. Leverage your company’s presence on social media platforms — Facebook, Twitter (X), Instagram, LinkedIn — to regularly showcase blog articles.
Interact with your audience and consider investing in targeted advertising to ensure clicks from the right demographic, thereby increasing brand visibility.
Keeping Up to Date with Trends
To always stay relevant and write materials that truly capture readers’ attention, it’s crucial to monitor changes in the evolving trends of content marketing.
Study competitors’ materials, keep an eye on innovations and don’t miss emerging topics. Being in the know means having a chance for success and creating the right content marketing strategy in 2024.
If you don’t have time for this, turn to professionals providing blog writing services. They have the experience and expertise in creating high-quality content, ensuring that your blog will contain genuinely useful materials that can capture users’ attention and be appealing to search engines.
