Offering special deals and discounts to your customers is one of the best ways to increase your sales and profits. Moreover, such offers also help drive brand loyalty, especially if you roll out special offers for certain communities, such as students, teachers, military personnel and veterans, healthcare professionals, or members of a certain community or company.
Most of the big online stores and companies have special discounts, also known as gated offers, that not only entitle certain communities to special discounts but also serve as a sign of respect and appreciation for their hard work or contributions to society. However, one thing that most brands struggle with is employer verification, i.e. verifying whether a potential customer is a member or employee of the eligible community or organization.
This article will guide you through some methods of employer verification, so you can ensure identity-based customer conversion and ensure your discounts benefit the right people.
Ways to Verify Employer’s Eligibility
Have you ever considered appreciating specific communities by offering them special discounts? If you plan to do so, there are some eligibility criteria that you have to make for your targeted customers and some ways for the employer’s verification. Let’s get right to the methods you can employ.
Verifying Identity through Coupon or Promo Codes
In the era of virtual shopping malls and online ordering services, you can offer coupons or promo codes to your targeted customers. These coupon codes would be your way to appreciate the teachers, military, students, or specific communities and how grateful you are to them. These coupon and promo codes should be sent to the verified employees through email and SMS.
Most people actively seek out those brands that offer special discounts, so ultimately, there would be a higher chance that your brand will make some loyal customers by offering these promo or coupon codes.
However, there is a downside to offering promo codes to certain community members or company employees. The deserving members might misuse and share them with their family and friends, which can defeat their purpose. Therefore, you might consider moving on to more advanced methods, such as the one we discuss next.
Implementing an Identity Marketing Platform
Although you have allotted the codes to your desired audience, what if they will give these promo codes to their friends or relatives? Your goal won’t be achieved in this way, right? You can implement an identity marketing platform to avoid these problems and misuse of your offers.
This platform will allow your targeted customer, for instance, military, doctors, nurse, students, and teachers, to avail of special offers by entering their identity details. The input is checked against thousands of authoritative data sources. Once it is verified, the discount is automatically applied to their total checkout price.
An identity marketing platform can enable your high-value customers to redeem the offers by entering an authorized identity, and the discount will directly apply to their purchase. They are surely going to feel honored and valued through your personalized deals.
The verification procedure consists of easy steps that anyone can do, so you don’t have to worry that people won’t prefer these platforms to avail discounts and offers to result in a reduction in the growth of your brand. Additionally, these platforms have built-in ROI that can measure the growth and progress of your brand.
Final Thoughts
Nowadays, we usually forget to appreciate those working hard in their field. By offering these offers and discounts to specific communities, we can make them feel valued in this hustling world. But people can usually misuse these discounts by falsely claiming themselves from these communities. To prevent these mishaps, you can apply these ways and ideas so that only deserving people can avail of these rewards and tokens of appreciation.
We hope that article will help you in the future to avoid any misuse of your offers by people, and only worthy employees can avail of them by verifying their eligibility through these ways.
