Videos have proved their efficacy in positively influencing the thought process of viewers in favor of the creator. This is one of the compelling reasons why marketers in the world’s most developed nation, the USA, alone are spending almost $55.34 billion on digital video ads.
Further, viewers can retain 95% of the message conveyed through a video compared to a mere 10% communicated by textual content.
This makes videos ideal for promoting brand recall rate among your targeted customers. These facts must have persuaded you to leverage the potential of videos to drive forward your marketing efforts.
But the question is, which kind of videos shall prove most effective in attracting the attention of your leads? This post will offer actionable insights into the best video types that can give your marketing efforts the much-needed facelift.
Most Useful Video Types For Your Business
In this section, you can get a quick overview of the top 10 video types that can prove valuable in driving your business toward achieving its cherished goal of customer acquisition, retention, loyalty-building, and fuelling brand popularity.
1. Videos for Social Media
If you have a social media account, you must have seen videos of all hues and tones donning the pages of users and your feed.
Yes, videos have set the social media stage on fire with their magnetic charm. You can increase your brand’s awareness and effortlessly spread the word about you by posting engaging, witty, and entertaining videos.
Social users like, subscribe, and casually converse around videos that spark their interest.
Deploy captioned videos on Facebook, Instagram, Twitter, LinkedIn, and other social sites to make your brand viral. Maintain consistency of your brand’s distinctive feel by following a set pattern of color and other visual cues.
2. Explainer Videos
Your leads want to see your expertise on a subject before they can make an informed decision about possessing their trust in your brand. You can boost this trust with explainer videos through which you can provide comprehensive details about a complex concept in a simple, engaging, and comprehensible manner.
Explainer videos allow prospective customers to realize the hidden value in your brand’s offerings and make them appreciate the edge your brand’s innovative approach enjoys over competitors.
Use whiteboard animation for optimum effect.
3. Webinar Videos
Webinar videos are often live videos that allow your existing and prospective customers to participate in knowledge-sharing sessions, company-oriented discussions, presentations, and other such interactive exchanges.
With webinars, you can reach out to the targeted audience at a personal level and show them that your brand is always willing to walk the extra mile to enrich them intellectually with relevant and leading-edge information.
This strategic gesture can endear your brand to leads and make them believe in your sincerity to serve them optimally.
You can host any number of participants in a live webinar. If you are uploading a recorded webinar video on an appropriate platform, make it a point to fine-tune the same with any good online video editor software. This will lend more authority to your brand.
4. Product or Service Demo Videos
Most brands that don’t publish product demo videos stand to lose a good number of leads ready to convert. This is because unfamiliarity with your product or service dynamics leads them to your competitors.
Steer clear of such a damning prospect with demo videos through which you can highlight the functioning, assembling, unpacking, installing, and other aspects of your brand’s offerings. You may provide screen-recorded demos to exhibit how the software functions.
In addition to traditional methods of creating product or service demo videos, it is now possible to make a video online using an online video editing platform. This platform allows users to create and edit videos using a simple web-based interface without requiring expensive software or specialized equipment. Also, they have pre-made video templates that make it easier for businesses to create and distribute product or service demo videos to a broader audience without the need for a large budget or technical expertise.
5. Videos For Content Marketing
These videos can sit on your website’s landing page, dedicated webpages, third-party sites, etc., and offer valuable content related to industry trends, product functionalities, relevant knowledge pieces, etc.
Align the visual content with your marketing strategy and offer value to viewers for the time invested by them to watch your videos.
Your quest for getting top-ranked in search engine result page indexing can be addressed by content videos. The videos will be watched more if they are informative and pertinent to viewers’ needs.
This will be seen as a sign of your brand’s credibility by search engine bots, and accordingly, your site will be ranked higher for relevant queries.
6. Customer Testimonial Videos
Prospective customers tend to believe more in the reviews and feedback of customers of a brand compared to sales pitch-laden marketing material.
You can create videos of customers who are satisfied with your products and are willing to share their positive experiences on cam. The videos can carry customer interviews or the story of their association with your brand.
Focus on how your product has succeeded in solving long-standing problems of customers. Such testimonials endorsing your brand can work wonders for improving sales.
The testimonials must be fine-tuned with good online video editing software to improve their efficacy.
7. Case Study or Presentation Type Videos
With case study videos, you can focus on a particular problem that was decisively solved by your brand’s intervention. This will facilitate trust-building among leads and shall lend authority to your claim of being the market leader in the niche segment.
You may also record lectures by prominent industry luminaries, your brand’s directors, or other prominent figures in presentation mode to enlighten viewers. Experiment with different presentation styles and stick to the one that gets the most positive responses.
8. Voicemail Videos
Voicemail videos are made for introducing your business to a prospect over emails or responding to customer queries. Ask a rep with an authoritative and friendly voice to record a video encouraging potential customers to interact more with your brand.
With voicemail videos, you empower the viewer to make an informed and conscious decision about associating with your brand by providing him/ her with actionable information. Create enticing video thumbnails and insert them
9. Onboarding Videos
Once your marketing strategies have succeeded in roping new customers, what will be your next move to sustain their interest in your brand? You have to familiarize them with the various aspects of your products/ services so that this acquaintance helps them optimally use your offerings.
Here, onboarding videos have a vital role to play.
The videos, presented by an affable host, handhold the customers through the functionalities, specifications, and other features of your brand’s offerings. Since onboarding will be a walkthrough-type video, its length can extend to a few minutes.
10. Company Culture Videos
These videos are very effective at the top of the customer conversion funnel, where spreading awareness about your brand is the top priority.
You can talk about your brand ethos, values, mission, vision, ambitious projects, new launches, product pipelines, esteemed clientele, and literally anything that can inspire trust among leads.
You can publish the interviews of your brand’s founders, give a walkthrough of the shopfloor or office where your employees work dedicatedly to serve customers or give a sneak peek into new launches.
Conclusion
Videos are highly effective in ensconcing your brand in the hearts of targeted customers. Never take the audience for granted, as a single shoddy video can make your efforts go down the drain through negative publicity by viewers.
Always use good video editing software to add special effects, rich multimedia, animation, voiceover, and other visual content in a seamless manner.
Catapult your brand’s reputation to dizzying heights of success and grow your business ROI exponentially by tapping into the vast potential of cutting-edge and engaging videos!
