Google ads have been a life-saving tool for many business owners. It comes as a budget-friendly way to increase the reach of their business and increase conversion and ROI. According to a report, more than 63% of people get to know about a business by clicking on a Google ad while surfing the net.
However, when running Google ads, it’s important you know how to work around your budget for the best results. That is where the performance planner comes in. it helps you effectively measure your ad performance over time to know how it’s impacting your growth process.
If you are asking, ‘How can performance planner serve your business,’ then you should keep reading this post. Here, we will show you more about performance planner, what it is, and what it does. Additionally, we will show you some ways it can serve your business for optimum growth and visibility.
How Can Performance Planner Serve Your Business?
The short answer is that: performance planner serve your business by helping to optimize your ad budget for maximum growth. When you are able to predict the outcome of your ad campaign in relation to your spending budget, then you will be able to make the right decisions concerning your campaign.
Keep reading to see what more you can achieve and enjoy with performance planner. We will touch on all of that in the latter sections of this post. But before that, let’s see what performance planner is and how it works.
What Is Performance Planner?
We believe this is the right place to start so we can carry everyone along, including people that are getting to know about this tool for the first time. So, what is a performance planner?
Well, a performance planner is a digital marketing tool that helps business owners have an easier ride with their marketing on Google. It works alongside other Google tools like AdWords, Analytics, and Search Console.
Performance planner allows you to effectively track how your ad campaigns on Google are doing. You can easily use it to predict what the outcome performance of your ad campaign would be. You can also use it to create plans based on your budget so you can make the most out of your ad campaigns.
How Exactly Does Performance Planner Work?
The tool uses machine learning to effectively predict your campaign performance. You can see what the outcome of the campaign would be even before it starts, based on your budget. You can predict how many views, conversions, etc., you will get from your campaign. That way, you can easily adjust your budget for the maximum return on investment.
Performance planner works with a variety of other Google services and works from data from these services. For instance, it analyzes trends in Google Display ads to provide you with tangible data that helps you manage your ad campaign.
Who Is Qualified to Use Performance Planner?
This is a good question – and one we should trash out before proceeding. While this is an excellent tool for business owners to enjoy their Google ads campaign the most, not everyone can use it. Before you can use performance planner and enjoy all the benefits it offers, you need to meet the following criteria:
- You must have received at least 3 clicks in the last seven days
- You must have received at least one conversion within the last week.
- You must be using bid strategies, which include enhanced CPC, manual CPC, or target CPA.
- Your ads have been running for more than 72 hours.
How Can Performance Planner Serve Your Business?
You already know that a performance planner can be a great tool that helps you predict the best possible ways to allocate your spending budget for the maximum ROI. Now let’s see in detail, ‘how can performance planner serves your business’ and contribute to its success.
#1: Helps you predict the performance of your ad campaign
If your business depends on Google ads to reach customers and increase ROI, then you want to make sure you get the most out of your campaigns. Performance planner helps you predict the outcome of your campaign based on your budget. That way, you can adjust it for the best result.
#2: Helps you plan according to seasons
Depending on how your business operates, performance planner allows you to customize your prediction date. You can predict what results from you can get from your campaign at certain seasons. You can even set it to predict a particular day.
#3: Helps you access quality data to plan your campaign
Performance planner does not only show you future data but also goes back to fetch some quality historical data. This can be a useful resource for helping you predict what to expect in the future based on the data shown to you. This will also help you maintain performance even with a stringed budget.
#4: Helps you determine how new keywords will impact your ad campaign
Keywords are important to your ads campaign. When you use the right keywords, you increase your chance of getting the best out of your campaign. Performance planner helps you to predict results based on different available keywords.
How to Make the Most Out of Performance Planner
Here are some tips to help you make the most out of this tool. You don’t want to just go create an account on Performance Planner without learning how to make it work best. So pay attention to the tips below:
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Plan across accounts
This is applicable to you if you are operating multiple accounts. You can easily add campaigns from individual accounts to your plan. That is to show you how flexible the tool can be. You should take advantage of that too.
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Your ad campaigns and accounts should have similar goals
Before setting up an account on this tool, you definitely must have had some goals you want to achieve. When setting up your ad campaigns, make sure they share similar goals with your accounts. So you need to figure out which Google platforms best suit your goals.
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Get the timing of your campaign right
The efficiency of your campaign will most times depend on the timing of the campaign. So when setting up your campaign, make sure you choose proper timing that helps boost your plan’s efficiency.
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Know which campaigns are eligible and which are not
You need to know that not all campaigns are eligible. So while setting up your campaign, make sure you check the eligibility criteria and be sure the campaign is eligible for Google ads campaign.
