It is no longer news that the world is going digital and year in year out, there is a constant change in that field. Everyone needs to understand the important role digital marketing plays in our worlds today – whether you are a business owner or as a career-driven professional looking to land a lucrative position in that field.
Digital marketing is constantly evolving, and so it is important you keep getting updated with the latest tools and skills to scale high among the competitors. That is why in this post, we have rounded up the top 5 digital marketing skills you should learn this year to set yourself up for success.
Skill #1: SEO
In 2018, Google updated its search algorithm more than 3000 times, and websites are constantly been hit with updates on updates from the big G. When an update is rolled out, many sites lose their rankings and many of them get really devastated at how heavily they have been hit – the BERT update in October 2019 is a witness to that.
So what if you know how to drastically increase the traffic of any website after these major algorithm updates? That is definitely going to be a heads up for you. No matter the type of industry you are, you will need to get your site to the top of the search results and so your skill will always be in demand.
Skill #2: Content Marketing
About 93% of B2B marketers use content marketing, but the ones that say they are effective with their content efforts are not up to 42%. The way people read and digest information these days are changing. People have now moved from the old days when blog posts are meant to be short and easily digestible. These days, people now tend to enjoy long comprehensive posts that provide them all they need in just one post.
That is the reason, it is now recommended that site owners create pillar pages on their websites to separate their content into key subjects of focus and related topics. That way they will be helping their search ranking for those specific subjects and hence boost their overall visibility online.
If you are looking for a digital marketing skill to add to your list this year, then it should be content marketing because content has been and it’s still king!
Skill #3: Social Media
LinkedIn is presently considered the most effective social channel for B2B. It more than just a platform for professionals to network on. Having the right skills and expertise, you can easily supercharge your brand’s awareness and ultimately generate more powerful leads.
As a digital marketer, you need to take advantage of such social media channels like LinkedIn, Facebook, and other social platforms to stay relevant in today’s marketplace. Even if you will not be using these platforms to promote your brand and generate leads, you can use them to showcase your culture and attract skilled labor to your business. That is definitely going to be a plus to you!
Skill #4: Video Creation
No doubt, one of the most influential and fastest-growing tools you can leverage to generate leads and increase sales is video creation. There are lots of statistics that emphasized the important role video plays when you include it in your marketing strategy.
The use of video in digital marketing will continue to increase and more and more companies will raise their budget for video creation as it is a preferred way of digesting content. Learning how to make professional videos for your brand this year will go a long way to help the brand achieve its goals this year. And you know what, the brand will thank you one day for learning how to make professional videos.
Skill #5: PPC Campaigns
If anyone is looking for a great way to get immediate results for marketing efforts, then Pay Per Click (PPC) is an option they can’t neglect. While there may be many benefits in organic content marketing, it doesn’t happen so fast – it could take years before you start seeing the results. But when PPC ads are done properly, it could translate a company to the big position it has always dreamed of getting to in no time. With paid ads and with the right strategy, it is possible to rank at the top of the search engine on day one.
However, in order to get the most out of PPC, you will need to hone up your skills and get updated as to how it’s best done in the New Year. Get yourself tutored on this and learn the tips and strategies to set up and run effective PPC ad campaigns that will transform your brand into an authority right away! There are the Digital Marketing Skills that we need to learn to generate leads now-a-days.
