Not every business owner realizes the power of brochures when it comes to promoting and growing their business. A well-designed brochure can be a powerful marketing tool for boosting sales.
However, if it is not designed effectively, it can actually have the opposite effect. Here are some tips on how to create an effective brochure that will help boost sales.
How to Boost Sales Using Brochures
#1: Keep it simple
The goal of a brochure is to communicate a message, not to overload the reader with information. Too much text and graphics can be confusing and overwhelming.
#2: Use a clear and concise headline
The headline is the most important part of the brochure, as it is the first thing that readers will see. It should be catchy and informative, and it should quickly convey the main message of the brochure.
#3: Provide an explanation of the benefits
The explanation of benefits puts readers’ minds at ease by clearly explaining the product’s main benefit to them. For example, if you are selling an anti-aging cream that promises younger-looking skin in two weeks or less, your EOB would say something like this: “In just two weeks, this unique anti-aging cream can help reduce the appearance of wrinkles and give you younger-looking skin.”
#4: Use strong visuals
Graphics and images are an important part of any brochure, as they help to convey the message in a quick and easy-to-understand way. Make sure that all of your images are relevant, colorful, and clear.
#5: Don’t sell – solve!
Remember that your goal is to communicate the main benefit of the product or service, not to list all of its features and specifications. Because brochures are typically one-page documents, you don’t have much room for text. Focus on providing just enough information to calm the reader’s fears and answer their questions.
#6: Be creative
Brochures are not just boring forms with words on them – they are marketing materials designed to attract interest, grab attention and spark interest in your product or service. Make your brochure stand out from the rest by including an unusual image or clever headline.
#7: Use a professional design
A well-designed brochure will look polished and professional, which will help to convey a positive image of your company or product. Hire a graphic designer to create a visually appealing brochure that will make an impact on readers.
Creating an effective brochure is not an easy task, but following these tips will help to ensure that your efforts pay off. Good luck!
Reasons Why Your Brochures Aren’t Working
If you’ve been using brochures as part of your marketing strategy and haven’t been seeing the results you want, it’s possible that there are a few things wrong with your brochures. Here are a few common reasons why brochures may not be working:
The design is outdated or unprofessional
If your brochures look like they were created 20 years ago, the time for a redesign has come. Design trends change just as they do in other areas of life, so it’s important to keep up with current design styles and make sure that your brochures are appealing to today’s audiences.
The message is unclear or unappealing
People won’t be interested in your brochures if they can’t figure out what you’re trying to say, or if the message is just not interesting. Make sure that your brochure’s headline and body text capture attention and clearly convey the main message of the piece.
The content does not match the target audience or purpose of the brochure
Are you targeting your brochure toward people who would not benefit from its message? Are you including content that is either too complex or not relevant to your target audience? Make sure that all of your information matches up with the specific goals and interests of your particular customers.
There aren’t enough visuals
Do people have to read a lot of text in order to understand what your brochure is trying to communicate? If so, consider adding more visuals and graphics to clarify what you’re saying. You can also try using smaller, condensed, or lighter fonts for the body text of your brochure.
An excellent way to turn this one around is to use Venngage, which is an online brochure maker that allows you to enjoy a vast display of creative brochure designs. Here are some brochure examples from their website!
The reader cannot find what they’re looking for
Are your brochures easy to navigate? Are the most important points easy to find and understand? If not, make some changes so that readers can quickly and easily find the information they’re looking for.
The brochure is too expensive to print and mail
Printing and mailing large quantities of brochures can be expensive, so it’s important to make sure that your brochure is worth the investment. If you’re not sure whether or not your brochure is effective, test it out on a small scale before printing and mailing large quantities.
The design or content is too boring
People are busy and they don’t have time to read through dull, uninteresting brochures. Spice up your design and add some personality to your content in order to keep readers engaged.
Final Note
Brochures are an effective way to reach out to your target audience and get them interested in what you have to say. However, if the content is dull or outdated, this may be why your brochure isn’t working for you.
With these 7 tips on how to create a successful brochure and little help from Venngage, you’ll find that your brochures will start driving more sales. What are you waiting for? Make your own brochure now and celebrate your sales tomorrow!
