You have decided that you want to go into business and open a store. You know what kind of store it will be and the items that you will stock. But there is one catch – what do you want to name it?
Yes, that can be a sticking point. You want something that will draw people in, but if you get too cute, it might actually turn them off. Even if you do use a store name generator like Namify, there are still pitfalls that could derail you before you even start. So, in this post, we will show you five grave mistakes you shouldn’t make when naming your store.
Five Costly Mistakes to Avoid When Naming Your Store
#1: You didn’t do your due diligence
You found the perfect business name, and it suits what you want to do. But someone else had the same idea, and worse, they are in the same city or town. You could be setting yourself up for a costly lawsuit if you then try to move ahead as planned. Chances are good that you won’t have the resources to just bulldoze through like a certain social media founder who did the same thing.
#2: You didn’t consider how it ties into your business
While you think you were being clever when you came up with the name of your store, you may not have considered whether other people would be able to connect the dots. They might look at the storefront and be confused. That is the last thing you want. You don’t want them to have trouble understanding the intent of the store name. Then they will likely stay away, and that will hurt you. Namify could help you there.
#3: You didn’t consider how it sounds when people say or spell it correctly; or incorrectly
You want to get people to come to your store repeatedly. One thing that helps is that they will remember it and write it down or pass it along via word of mouth. You do not want to have the name that gets mixed up as it gets passed along the chain. Then they could wind up going to a very different place. That place would not be your store.
So, consider how some letters sound when spoken. This goes double if you try to sell your store name “creatively.” If they don’t know how to spell it, they are not going to find you.
#4: You went the generic route
While there is a chance that trying to be too out-of-the-box could wind up biting you in the rear, you could choose a name that is no different from 800 others. Also, a generic name can make it hard for people to tell what industry your store is in. Add something to actually indicate what that industry is. Tell your story in your name.
#5: You didn’t think about social media
There are some social media platforms, like Twitter, that have a limit on the number of characters that can be on each post. If you have a really, really long store name, that will hamper any marketing efforts since the rest of the post will have to be short, and it can be hard to get a full message across.
If you avoid doing the above, you could be positioning yourself for success in business. Of course, there are a lot of other factors that come into play, but this will get you started off on the right foot.
