Perhaps you don’t know; Instagram will be 12 years old this year. And during this period, the American social network has noticeably changed and evolved, making it one of the top social media apps today. The changes in the last two years are especially noticeable.
Previously, Instagram could be called a photo-sharing platform, where the main audience was women under 35 years old. Now the social network has expanded, including many functions and new advertising opportunities. She has now acquired a more adult audience. Almost everyone now has an account on Instagram.
But if you are using your Instagram account for business purposes or to build a brand, you will want to know how to promote the account to help you achieve your goals. Not everyone knows how to promote Instagram accounts without having to order expensive advertising from bloggers or buy real Instagram followers often. So in this post, we will be showing you effective tips for promoting your Instagram account in 2022. Keep reading!
How to Promote Your Instagram Account In 2022
#1: Create a profile
The more competent and detailed the profile is, the better it works for you. Make sure that the profile name matches the subject of the account. Write a detailed description (USP, benefits). If your business is related to the offline sphere or you are limited geographically, indicate the location.
#2: Create a business account
This will help you get detailed statistics and offer you the ability to analyze subscribers’ responses to content. Also, with this format, you can customize ads. However, we recommend you spend less money and buy Instagram followers instead. This is a safe (if you place an order on a proven service like Viplikes) and an effective way to increase IG comment likes and shares from your audience.
#3: Put links to your accounts
Think about easy navigation. Up-to-date information should always be at hand so that the visitor does not get lost on your page. As a rule, all creators who work on social networks have many accounts on different platforms.
If you have taken work on Instagram as a basis, then you do not need to stop there. For example, you can leave a link to your TikTok channel so that your audience follows this link and watches your videos. You may not worry about the fact that your subscribers are not on other social networks, but most likely, this is not the case. Now every person has almost all social networks on their smartphone.
#4: Delete silent accounts
At first, you may want to see big numbers in the subscriber graph, but often these numbers mean nothing. For platform algorithms, it is important how these users interact with the account and what actions it performs. So pay attention to how often your followers like and comment on your posts.
#5: Plan a development strategy
Development is impossible without a clear plan. Once you have set your desired goals, you can develop a step-by-step strategy to achieve them. A content plan with planned publications, Reels, and stories will help a lot. Consistency and regularity is the key to successful promotion.
#6: Reels
Last year, the world got acquainted with a new format that one-to-one resembles TikTok. This is not surprising because now, absolutely all social networks are trying to catch the most popular format (short videos with music) and get the maximum profit from it.
The undoubted advantage of this format is that these videos do not disappear from the feed anywhere. In addition, Instagram now has a separate tab where you can see only Reels. Also, your videos can be shown not only to your audience but also to random users.
#7: Comments
Remember that commenting on other people’s posts must follow certain rules. Do not impose your opinion and your account on people you do not know. Also, make sure to communicate in a polite and friendly way. Then, users will like your communication style, and they will want to read your text posts.
In order not to disappoint readers, write posts competently and interestingly. Try to avoid mistakes and obscene language so that your account is attractive to all users.
#8: Mutual PR and cooperation
You can use this method when you already have several thousand subscribers. In this case, you can find partners with similar topics and approximately the same number of audiences. For example, if you maintain an account for a beauty salon, then you can cooperate with a cosmetics manufacturer.
Favorable cooperation is good for both parties. Buying ads from larger accounts is very expensive, while bartering is convenient and free. Do not be afraid to write first to different bloggers and ask for cooperation. Moreover, after several successful deals, you can earn a good reputation among influencers.
Conclusion
Account promotion is not as difficult as it might seem at first glance. It is important here that you have sufficient motivation for productive work. Try to publish content in different formats, constantly introduce new features, and delight your audience with creativity regularly.
You can also check these apps out. They are great apps for growing Instagram accounts without spending a fortune. It is our desire to see your Instagram account grow quickly and without problems. So check out these tips and take advantage of them!
