Every business or company that has launched a website knows how difficult it could be to attract new customers, especially if you do not promote your website in any way. And if you are looking to promote your website and hence your business, the best place to that is on Google. Google is a fertile ground to get your business to the peak. But how do you go about promoting your website to the top on Google? That is where you will need a good knowledge of SEO. Ways to improve site ranking.
List of Ways to Improve Site Ranking:-
In this post, I will be showing you some SEO strategies to help improve your site ranking without violating Google policies. Ways to improve site ranking here is the some list which effect on ranking of site.
#1: Create Original Content and Valuable Contents
Although this might seem obvious, it is important we talk about it because it is one important pillar in SEO. Content has been a king and will always be. To get your site to the top of search results, you will need to regularly create unique and valuable content on the site. Google greatly frowns at duplicate contents, so when you do copy-and-paste on your site, you are indirectly telling Google to penalize and disvalue the site.
If you are running a business and targeting some particular groups of audience. It is best you include blogs on your site. If you only write and share your company’s commercial content on the site, your audience may not share it or lose interest in and won’t interact with the content as expected. So Google sees this and conclude that the content is not a good one, and so will not bother to rank such content. Creating a blog on your site is a simple way to generate valuable content, make yourself known and position your brand.
#2: Get a high visiting time
This is another way Google gets to know which web pages are the best. They check how much time your audience spends on your site. If it detects that your users spend a lot of time on your website, it will benefit you by improving your position in the rankings.
So what can you do to get your readers to spend more time on your site? The first thing is to make sure your site is well optimized and also contains good content – just what your audience will want to read.
However, you can also increase the time with videos and images. Because as users, we are usually in a hurry, and when we scan a page or post, we only stop if we see something that catches our attention. Therefore, if you use infographics and videos, there are more possibilities for the user to stop and increase the time spent on your website, thereby increasing your chances of getting your site ranked well in the search engine.
#3: Domain Authority
Domain Authority (DA) is not a ranking factor or increase your ranking. DA PA is just a matrix or key indicator to measure the performance of a specific website. If you are doing on-page and off-page of the site then, these matrices need to increase high.
You always need to keep an eye on DA PA. As these matrices play an important role in guest posting.
Bonus Tip: To check the domain authority of your site, you can use ETTVI DA PA Checker tool that allows you to check da pa for free.
#4: Link Building
In the age we are today, link building has taken a leading role in SEO. For your site to rank well, you will need to do a bunch of both internal and external linking. What does this mean?
Linking building involves getting some of your content to link to themselves within your site (internal links) and also to other sites (external links). You will also need to earn some valuable links from relevant sites that mention and link back to your own site (backlinking).
You need to painstakingly write quality and useful content on your site so that other sites can reference and link back to your site. However, you need to make sure that those sites linking back to your sites are also giving good links. It is worth nothing having a web page in another language, with malicious content, viruses, or without any content link to your site. If Google discovers a huge amount of linked content from places that have nothing related to your theme, it will penalize you.
You also need to take into account the broken links. Though it may not have been broken the first time you wrote it, that website might have changed its domain, disappeared, etc. Therefore, you must analyze the volume of broken links and correct them regularly. There are tools on the internet to help you do that.
#5: Keywords
Of course, if you want to position yourself with certain keywords, they should be in many parts of your website or blog. Where? Above all, in titles and subtitles, in the first 100 words of the text, throughout the text in bold or italic, in the meta-description, in the title and alternative text of the images, and of course in the URL (they must be short and friendly).
In addition to being in many places, you must analyze how many times you will repeat them. Ideally, these keywords should be repeated at 0.5% throughout the entire text. There are numerous tools that help you calculate your percentage of keywords.
But what words do we choose? Of course, they have to be words you want your site to rank for. You may need to conduct a keyword study to analyze which words have a greater search volume since those are the ones that will position your site. A popular and helpful tool to use for that is Google Keyword Planner.
#6: Use subtitles
This is very important to make your users have an easier and more enjoyable read. Most users will run from your site when they open the site and are welcome by so much text altogether. And that has a huge impact on your SEO too. So use subtitles, bold, italic, line spacing, photographs, etc. All this will ensure that your contents are easily scannable and quick to read.
#7: Write on blogs as a guest
Another great way to get to know and position your brand or blog is to write on other blogs as a guest. This is called guest posting. There are numerous blogs that allow you to write on them. In this way, you make yourself known and these blogs, which have thousands of followers, share you and help you position yourself. Plus, you will be leaving your URL behind on such blogs which helps you gain more backlinks to your site and hence improve the overall SEO of the site.
#8: Youtube videos
Before I indicated that it is highly recommended to place videos on our pages and blogs because it increased the time spent on the web. But what platform do we link the videos to? The ideal is YouTube because being a Google platform too, it will help the positioning of your site in the search engine.
Likewise, it is not advisable to upload videos directly to your website because this will slow down the operation, loading speed and decrease storage space.
Another platform to link videos would be Vimeo, which is another social network that is currently on the rise and that many prefer in comparison to YouTube.
