Looking for trending products to sell on your eCommerce store? Health Supplements, Phone Accessories, Yoga Mats and Gym Equipment, Beauty Products, Laser Hair Removal Tools, Massagers. Hair Accessories and Face Masks are the top trending products people will be buying in 2021! Here’s a closer look at each one of them.
With the advancement in technology, people can easily sell and buy goods online. Customers can get whatever they need while in the comfort of their homes. As a seller, finding the right products for your eCommerce store can be a bit daunting. This is mainly because there is a long list of options that you can choose from. As such, if you are not well informed, you may end up posting products that people don’t really need at that particular time.
To avoid this, here are a few pointers that will help you choose products that your customers will like.
- Research: One of the best ways to know what is currently trending in the eCommerce industry is by conducting research. Through this, you will have extensive knowledge of new products, customer preferences, and the top-selling niches.
- Don’t be afraid to sell what is trending: Some sellers avoid certain products because competitor eCommerce sites already have the products on their platforms. Well, you will be surprised to know that most people prefer buying products that are trending to those that are not.
- Aesthetic value & Uniqueness: If you are looking to attract many customers to your eCommerce store, ensure that the products that you are selling are attractive and somewhat hard to find in competitor stores.
- Know your Target market: Finding a product that is trending and selling it are two different things. A product may be trending, but at the same time, it may be of no use to your customers. That said, only go for what your audience needs.
Trending Products to Sell Online in 2021
1. Health Supplements
The demand for health supplements is on the rise as people are looking for ways to boost their immune systems amidst the pandemic. According to Google Trends, the sale and purchase of health supplements is impressively potential. Aside from improving health, supplements support sports, and mental performance.
2. Phone Accessories
Data obtained from Google Trends shows that there has been a growing number of searches for phone accessories. Wireless chargers and phone cases are some of the products that are toping this category, making them one of the hot products that you can add to your eCommerce store. The purchase of phone accessories is on the rise on different sites like Amazon, Shopify, AliExpress, and your store could be next on the list.
3. Face Masks
Since the start of the pandemic, face masks have been trending, and it is for a good reason. People care about their safety, and the use of face masks is one of the strategies that can help suppress the transmission of COVID-19. Face masks come in different styles and colors, so ensure that you provide your customers with a wide range of options that they can choose from.
4. Massagers
Massagers have bountiful mental and physical benefits. With the right massager, you will not only be able to relieve pain but will also achieve optimum relaxation without going to a massage therapist. There are two main categories of massagers, the electric type and manual massagers. You can include both in your store to attract potential buyers.
5. Hair Accessories
The beauty industry has a lot of customers since everyone is trying to look their best in all scenarios. This niche has a large search volume, making it one of the areas that you can focus on when populating your eCommerce store with new products. There are different types of hair accessories, so it will be up to you to choose the products that you want to sell.
6. Laser Hair Removal Tools
Besides, hair accessories, laser hair removal tools can also be an excellent addition to an eCommerce store. And since hair is something that continually grows back, you can rest assured you won’t lack customers. The search word “laser hair removal” is particularly on the rise during hot summers when everyone is getting ready for some fun time at the beach.
7. Yoga Mats and Gym Equipment
Everybody wants to keep fit and healthy. Scientific research shows that yoga can provide several health benefits when done correctly. And with the current state that the world is in, most people prefer doing yoga at home. Selling yoga mats online can be a great way of attracting both new and repeat customers. The same applies to gym equipment, so you can go for both or choose a single product for your eCommerce store.
8. Beauty Products
Beauty products is a continuously growing niche that you can invest in. You can populate your online store with different beauty products from time to time. Depending on the quality of the products and the methods used to market your store, you will notice an increase in sales. This can apply when selling face primers, concealers, foundation, highlighters, CC creams, and many more.
How to Promote your Online Store
Use Social Media
One of the best ways that you can market your products is by advertising them on social media platforms such Facebook, Twitter, Instagram, etc.
Make use of Google Ads
Google ads can help you drive new traffic to your online store, so you just need to optimize your site using the right keywords.
Email Marketing
This method can prove useful when dealing with repeat customers. You can start by collecting as many email addresses as you can from your previous customers. The good thing about email marketing is that it allows you to interact with your customers at a personal level.
