If you have ever spent any time in the business of generating leads, whether it is for a direct sales conversion or a potential long-term client, then you will know how valuable it is to be able to make contact with the people on your list.
The problem? You may want to speak to someone directly, but you may need to leave a voicemail message. As a result, you’re going to need to know how to leave a compelling recorded message. This will increase your chance of getting a return phone call and make the sale.
If this sounds like what you are presently facing with generating leads, here are some tips to help. We have compiled some effective and helpful tips here to help improve your sales callbacks.
Use a Script and Make the Message Brief
Do you know the biggest mistakes you could make when leaving a voicemail message? It is making a long-winded sales pitch, which will likely be ignored and deleted.
Instead, consider writing a script that lets the voicemail recipient know who you are, the purpose of your call, and how urgent it is that they call you back immediately.
Of course, the more you understand who you are calling, the better. You’ll have situations when a more professional or familiar script will do. Regardless of the situation, you will want to make it clear by your message that you have something that the recipient can’t pass up by not returning your call.
Ask a Personalized Question
It can be tempting to want to start your voicemail message with information about yourself. But you must remember that the person listening to the recording is more interested in understanding the purpose of your call in the first place.
Take your sales call voice messages to the next level by asking a question pertinent to their business. Something that will provoke the call recipient to want to continue listening, rather than instantly hanging up or deleting it. This way, you will not only keep the listener engaged, but you will have time to answer the question by addressing your product or service. That will also give you a better chance of receiving a return call when you’re finished.
Don’t Give Up So Easily
As you practice writing scripts that best suit your sales call efforts, you’ll learn that you will want to have a script for every situation you come across, including the cold shoulder.
While it’s true that many people won’t return your call no matter how good your first script is, that doesn’t mean they won’t respond when you follow up with another phone call.
What should you do when you receive a return call? That means you’ve gotten the ball rolling and will want to continue to make a push for the sale. You can improve your results by sending a personalized note. Business thank you cards are a proven method used to grow the developing relationship between you and your potential customer or client.
Making sales calls is crucial to your business. When you need to leave a voicemail message, remember to prepare a brief script, make the message personal, and follow up to achieve your best results.
