Starting a blog these days has become super easy, especially with platforms like WordPress. Most business owners now have a blog hosted for their business. However, after setting up a blog and kept running, another major challenge virtually every blog owner experience is bringing more traffic to their blog. You need to get more people to read your blog content.
While all of us would like to have readers just magically come to us, it doesn’t work like that in reality. There are some works to be done in order to get traffic to your blog. Even though it’s easy to get frustrated along the way, attracting traffic to your blog can significantly impact the overall success of your business.
In this article, we have shared 10 effective and simple ways you can get traffic and promote you’re your blog. You don’t have to be a marketing guru to implement them. They are very simple and yet effective.
8 Ways to Get More Traffic to Your Blog
#1: Understand Your Audience
This is very important to the success of your blog. Before you start creating content for the blog, spend a little time to carefully study your audience and understand what they love. Identify your target audience, what their problems are, the kind of content they are looking for to solve the problems, and how you can provide answers to these problems with your content.
When you understand who your audience is, then it becomes easy to create content they would love to read and share with friends. That way, you are sure to be getting free and good traffic to your site.
#2: Write More
According to research, the more often you update your blog, the more traffic such a blog receives. When you regularly update your site with fresh content, Google begins to give priority to the site and so help rank it more in the search results. If you are willing to be getting more organic traffic from the search engines, you will need to be updating your blog at least thrice a week.
#3: Promote With Social Media
No doubt, social media is one of the free and most effective ways to promote your blog and get more traffic. Regularly share your new posts across your social media platforms. Such social platforms like Facebook, Twitter, Pinterest, and LinkedIn are great for such purpose. If you regularly share your content on social media, you will definitely be receiving more traffic than you can ever imagine.
#4: Mix Things Up
The truth is that there is no one magic formula for making good success with content marketing. While some would recommend you always write long content on your blog to gain search engines’ attention, that may also bore out your audience and reduce your traffic.
So we would recommend you vary the length of your content. That will make it as appealing as possible to a wide range of readers. You can include infographics, photos, and videos to achieve maximum impact with your content.
#5: Write Better Titles
This is also very important if you will ever get more readers to read our content. The titles of your blog posts help potential readers decide whether they should click to read your post or not. That means your title is as important as the content itself. Try to grab the attention of your audience by making your titles a really captivating one.
#6: Pay Attention to On-Page SEO
Every day by day, SEO is taking the lead and determining the success of every blog. So if you have been thinking of neglecting SEO, better think again. In everything you do, you need to consider Search Engine Optimization. Appropriately use keywords in your content, make the most of alt text, and create both internal and external links in your content. Also, don’t forget to write a good Meta description for your posts and use the right keywords in them.
If SEO is properly taken care of, getting huge traffic to your blog will be much easier.
#7: Target Long-Tail Keywords
While you may be tempted to want to write for the short and popular keywords, you may not rank for such. Instead, concentrate on long-tail keywords as they provide you a higher chance of ranking and come with less competition. So if you have only been targeting short, popular keywords, it’s time you include long-tail keywords in your SEO strategy too.
#8: Include Photos and Videos
According to studies, photos and videos in a blog post could increase the readership of such a post. Photos and videos create really visually appealing moments on your blog and you can also include keywords in the alt image tag of such photo or video. That way, you are not only catching the attention of humans but also that of the search engine. The result is a huge addition of traffic to your blog.
#9: Consider Guest Blogging
Irrespective of the several myths you might have heard about guest posting, the practice still remains one of the best when it comes to getting traffic for a blog. Try to secure a guest post on a reputable site and via that, increase your blog traffic and build your brand. However, be careful when choosing to go with this method. Remember spammy tactic when it comes to guest blogging could land you a penalty on your blog.
Now you have the most effective tips to increase traffic to your blog. It’s now time to get into action.
