If you want to dominate the internet in 2021 and beyond, you can’t just rely on creating images anymore. Videos should be part of your strategy as nowadays most top networks like Facebook, Instagram, and LinkedIn give preference to video. Their algorithm ensures that videos generate more reach and engagement.
There are also networks such as TikTok and YouTube where you can only post videos.
Most people shy away from creating videos as it can seem time-consuming and complicated. This is why, to make things easy for you, I have shared my top tips for creating social media videos. So let’s get straight into them.
1. Always take the social network into account
Before creating the videos, you should always take the social network, you are creating the video for into account. This is because different types of videos do well on different networks.
On YouTube, landscape-shaped videos do well, on Instagram it is square videos and on TikTok, it’s portrait videos. You can’t create the same video and post it on all social media and hope to receive the same levels of engagement.
Also, take note that on networks like Instagram you have different formats such as IGTV, Reels, in-feed videos, and stories. You need to create different videos for each of these as the same video won’t work. So, either create a unique video for each network or post type.
If you don’t have the time, you can create one video and edit it for different networks at least.
2. Keep them short
On most social networks, you can publish videos that are several minutes and even hours long. But this does mean you should take full advantage of the real estate and create massive videos. Instead, create really short videos.
We are at a time when the internet is full of distractions. If you create short videos, people will be more likely to get distracted while watching it.
While if it is short, more people will want to watch it, and most who start will finish.
3. Work with influencers who create video content
One way to improve your video creation knowledge is to work with influencers who create video content. These people are regularly creating video content and achieving results with them. So, they will have a ton of insights on how to create better videos.
So, you should use influencer marketing software to find influencers and then either closely work with them to see how they create your video content or consult with them so that they can show you how to do this.
4. Add thumbnails
Adding thumbnails to your videos can help them attract more attention, clicks, and plays in the feed. So for every video you publish, you should create attention-grabbing thumbnails. You can create these thumbnails by yourself as there are several free photo editors with thumbnail templates that can help you make them quickly.
But if you are pressed for time or would like something unique you can hire a graphic designer. Try to get a designer who specializes in creating images specifically for social media as they will have a better idea about what type of content attracts more attention and clicks.
5. Optimize for mobile
Most people these days watch videos on the go on their mobile instead of the desktop. This is why if you want to reach more people, you should optimize your videos for mobile, not just the desktop.
So, before you share your video watch it on a mobile device to ensure you are able to view it properly. You can also optimize your video for mobile viewing by adding subtitles as a large percentage of people will watch the video on silent.
6. Use call to actions
You should have a call to action in your videos that asks people to buy something or sign up for something or leave a comment. You can just mention it in the video. If you want them to visit a page, make sure you share a link in the description.
On Instagram, you cannot share links in the caption. But instead, you can tag products in videos. You might want to try that out. You can try something like this on YouTube too as they let you add links to end cards.
7. Try live videos
Another video format you might want to try is the live video as a lot of social networks give preference to it. You will generate move views and engagement.
Conclusion
These are the top video creation tips social media marketers must know. Begin implementing them today to generate more views, engagement, and sales.
