Looking for easy and quick ways to gain more followers on Instagram has increasingly become popular in the recent time. But getting followers has also become a more difficult adventure, especially if you use Instagram as a means of publicizing your business. In that case, you will definitely need to gather more followers to boost your business.
But do you know what you need to do to have more followers on Instagram?
Despite the fact that many entrepreneurs use this social network, it is still difficult to increase their audience, especially if you are starting now.
To help you in this mission, we have selected some ways you can gain more Instagram followers in this post. So get ready to learn how to give your Instagram account the boost that it needs.
Ways to Gain More Followers on Instagram
#1: Use #Hashtags
#Hashtag is an expression popularly used among Internet users in the most varied situations, especially in publications on social networks. They are made up of the # symbol (known as a tag or a pad), followed by a keyword, which identifies the subject of your publication.
And why is it important to use hashtags?
Every time you publish and place a specific hashtag, you manage to direct your content to those users who have an interest in your niche. Imagine that you have taken a photo of your breakfast and have written on your Instagram information about what you eat when you wake up.
If your area of action is healthy eating, it is interesting to put hashtags such as #pre-training, #healthy eating, #nutrition, or some other word that is related to what you do.
Using hashtags, you can make it easier for people looking for something specific to view your posts. Also, if you monitor these brands, you will have an idea of what your competitors have published, what the market trends are, in addition to presenting your profile to other people.
However, avoid abusing hashtags and placing very generic words, such as #follow, #instagram, or any other not related to your segment.
#2: Interact With Other Profiles
It is very important that you create an interaction with other profiles, mainly those that are in your area of activity.
Remember the hashtags from the previous suggestion? Take advantage and start interacting with profiles that use keywords that you have also used. Just be careful so you won’t start following your competitors instead of potential customers. Again, you can boost interaction by always responding to the comments that people make on your posts.
It is essential that you strengthen the relationship between your brand and people who have an interest in what you offer. And when you respond to comments, show your interest in what they mean.
Also, try to like and comment on your potential clients’ posts. But, be very careful not to SPAM, which is our next suggestion.
#3: Avoid SPAM
SPAM is the act of constantly sending messages to people who have not shown an interest in your product/service.
In the previous advice, we recommend that you interact with other profiles on Instagram, both following new users and liking other publications. But you must be very careful not to make the mistake of practicing SPAM.
Do not start following profiles at random, just so that they follow you, and do not think only about saying that you like something so that they tell you. Everything you do to get followers on Instagram you must do thinking about the good experience of your user.
Ahh, and remember tip number 1! Use hashtags to be sure of those who really want to receive your content.
#4: Post At Predefined Times
Instagram is a dynamic social network, so it is interesting to constantly publish content. But in addition to having consistency in your publications (which will be the next suggestion addressed), you can think of pre-established times according to your buyer persona.
You need to be able to define who your audience is. When you define well who your audience is, you can understand their shopping habits, tastes, and general preferences.
If your Instagram profile is commercial, you have access to information such as the days and times that your followers are online.
Thanks to this, you can think of the best times to publish, so that your posts will appear in people’s news feed when they are browsing that social network.
#5: Keep Consistency in Your Posts
In addition to defining the times that your followers use Instagram the most, you need to be consistent. This consistency of posts will be important not only to keep your followers but also to conquer new ones.
If you constantly post interesting content, people will have your Instagram profile as a reference for your niche. In the previous suggestion, we affirm that Instagram is a dynamic social network. So don’t be afraid to post every day, much less post more than once a day.
Think about the times when people use this network the most and try to constantly show something interesting. The only care you should take is not to exaggerate and tire users due to overposting your profile. There is no ideal number of posts.
#6: Make Videos
The video format is the “spoiled child” of Internet users, mainly because it is a practical way of consuming content. So why not post videos to your Instagram? There is a type of most widely used in Instagram feeds, which are short videos of a maximum of 1 minute.
Apart from posting regular videos, there is also another type of video that you can also make on Instagram. They are the live videos, which last a maximum of 60 minutes. They are also a great way to instantly interact with your followers.
Having more than one publication format on your Instagram shows that you strive to offer good content in different formats to try to please as many people as possible.
#7: Add Value to Your Followers
There is no use having multiple posts if they do not add real value to your followers. You need to post images and videos that are interesting to your audience.
Understanding your audience means understanding what they want and what content can encourage them to get to know your business better. It is useless to have an Instagram that only advertises your product/service. You may buy Instagram followers but still it will not help if they do not get engaged with you. You need to show people that you want to understand what they need and that you want to help them find a way to solve their problems.
When you publish something for your target audience, which is in the general interest, it is possible to conquer new followers, because your focus is not only on selling but also on generating valuable content for your audience.
