Your website is the window of your business. A user-friendly and well-designed website drives traffic and keeps your visitors engaged at all times. Remember, most of your customers will likely come in contact with your website than they do with you.
While good website design can contribute to marketing, a bad one can harm your business in many ways. So when is the last time you redesign your site? If you find it difficult to answer that question, then it might just be the right time you consider redesigning the website.
Outdated design on your website can make your business obsolete to your customers and could also create a wrong impression with them. If you are not sure if it’s time to redesign your website, here are some tips to help.
Way to Know Your Website Needs a Redesign
#1: When your website design has not been updated in a while
Technology is constantly changing and new developments are being released every day. If your website design has not been reviewed or upgraded in the last 12 months, it’s time to upgrade it. As a business owner, you can’t afford to slack on technology because your competitors are definitely not slacking on theirs.
#2: When you have a clustered design on your website
If your content is not well integrated, the colors don’t contrast, or you are not using clear pictures, it’s time to consider a redesign. What if your customers don’t understand how to navigate your website easily, it is also time for improvement.
The easiest way to find out about these is to listen to the customer’s complaint and feedback. If you notice that customers would rather come into your office for transactions when you have a functioning website, it’s time to upgrade. The problem might also be that your website is too slow and therefore difficult to work with.
#3: When your website has dropped in ranking
If you notice your website has dropped in ranking or in searching, it is time to consider an upgrade. There might have been an advancement in technology that you are not capitalizing on and google uses this technology to rank sites.
It might also be that it doesn’t work well with search engines such as Google. But when you redesign or update your design, your site will be in favor of the search engines.
#4: When small changes are difficult to implement
Any member of staff should be able to make small changes on the site. Changes like updating an event, updating the price of goods, or change in opening hours. If your website is difficult to work with, then it is time to consider an upgrade.
Do you always need to consult a third party before making even the smallest changes, it’s an indication for an upgrade. Improving your website design once and for all will also help you save costs. You won’t have to keep paying for changes every little time you want to make one.
#5: When you are experiencing low sale conversion rate
If you notice that your website has high traffic but low sales conversion, then it’s time to reconsider your designs. It might be that customers don’t like what they are seeing, or you have not uploaded new content. Either way, your traffic is not matching your sales. When this happens, it might be that after your customers viewed your site and they didn’t like what they see, they went to your competitors and this is what is amounting to the low sales conversion.
In a world of high competition and technology advancement, it is important to always renew your website design, and give your customers a different vibe each time they visit.
You definitely want to see your visitors coming back again and again to your website. But you should know that everything depends on your website design. If you are experiencing any of the above symptoms, it is definitely the right time you go for an update!
