One of your top priorities as a small business owner should be promoting your business using digital content marketing. Because if you could not make enough awareness and people do not know online about your products or services, you will end up losing valuable customers to your competitors. However, oftentimes, small businesses struggle to effectively promote themselves online mainly because of their stringed budget or their little knowledge about how it’s done.
Digital and content marketing still work wonders when it comes to acquiring new customers and retaining existing ones. In this article are 5 digital content marketing ideas to help your business grow, even as a small business with a low budget for digital advertisements.
What Exactly Is Digital Content Marketing?
The two main goals of every small business should be to promote brand awareness and engage with the target audience. Digital content marketing provides a great avenue for your small business to connect with your customers by working towards their goals.
While it is important to create content, you cannot just create and distribute content for the fun of it. You will need to provide information that is loaded with value and also relevant to the interest of your audience. This way, you will be able to easily attract new customers on a regular basis while also retaining them for a longer time.
Below are some digital content marketing ideas to help grow your small business.
#1: Create Evergreen Content
In order to get the most out of your content marketing strategy, it is important that your content delivers value irrespective of the time it was published. A good way to go about that is to create evergreen content.
It doesn’t matter the circumstances and time, evergreen content will always remain fresh, relevant, and valuable to readers over a long period of time. This means creating a bunch of evergreen contents on your site has a great potential to drive traffic and transform your site for a longer time. So instead of publishing breaking news or situation reports on your site, focus on creating useful tips that will stay relevant for a long time.
How do you do that?
- Target long-tail keywords: this is very important as it will help your content rank fast and also continue to rank for a long time.
- Target beginners: targeting beginners with your evergreen content is a great way to help you get sustainable results from such content. Look into targeting people that are new to the topic you are sharing and writing about.
- Avoid the use of technical jargon: jargons and technical terms are meant for people who already have deep knowledge about the subject you are sharing. Since you are targeting beginners, avoid the use of jargon altogether. Choose words they will be able to quickly understand and interact with.
#2: Infographics
The truth is that it can pretty hard to make sense of a blog post that is loaded with complex information. But infographics, on the other hand, help make information and statistics easier to digest and remember. They are also more colorful and easier to share than text.
These days, you don’t have to have design skills to design infographics. There are now several customizable infographics templates you can use to design a quality and interesting infographics in a matter of minutes. Somewhere on the infographics, remember to include your business name and probably your site’s URL too. This is a great way to help small businesses get a foot in the content branding world.
#3: Social media posts
Social media are not only for advertising. Spending a couple of time posting relevant content through your social media channels and showcasing your brand and business comes with a huge benefit. Your social media content doesn’t have to be extravagant. Posting simple blog posts you have written or content about your brand can do the magic. Some types of content you should focus on are:
- Live streams
- User-generated content
- Infographics
- Client testimonials
- Webinars
- Guides
- How-to articles and videos
#4: Lists
People have, and will always love lists, whether it is the latest list on Buzzfeed or David Letterman’s Top Ten List. These types of posts do generate thousands of shares per month. Create lists that are relevant to your target audience, and you will be surprised at how well they will help you spread the message.
Lists can be shared in various formats, and that is the beauty of the internet. So choose the format that best works for you – whether it is animated GIFs, text, or slideshows. And you can also take it a step further by creating lists in a variety of formats. However, make sure you are choosing topics that are relevant to your business and the ones that your audience will like to see.
#5: Podcasts and videos
It is not enough to have your content appear on a regular basis, it has to also be available for your users when and where they want it. Using podcasts and videos are great ways to make that happen without breaking the bank.
Your loyal followers will find it easy to access these audio files by simply subscribing to a podcast and getting updated as soon as new files are available. You can also make such files available where everyone can access them. Visit Libsyn to get started. A good place to start is a place like iTunes.
You can post your videos in a variety of places, including your social accounts, and also on YouTube. Those two channels are great when it comes to generating leads, keeping staying relevant to your customers, and also presenting your insights. If you need some assistance starting your podcast, visit https://melonapp.com/how-to-
