Looking for ways to enhance hotel marketing? Need some hotel marketing tips that actually work?
If you’re looking for ways to increase bookings at your hotel, it’s important that you try new marketing techniques and think outside of the box. Fortunately, there’s no shortage of great ways to market your hotel and get more guests.
Here are 5 clever ways to enhance hotel marketing.
1. Create a Virtual Tour
One great way that you can boost your hotel marketing efforts is to create a virtual tour of your hotel. Creating a video tour, a 360° tour, or even a VR tour can all be helpful for getting potential guests interested in your hotel.
With a virtual tour, guests will be able to see exactly what your hotel looks like before setting foot in it. They’ll also have an easier time imagining themselves having a great experience while there.
2. Market the Full Experience
Many hotels make the mistake of only marketing the things that are great about their hotel, their rooms, and their facilities. Instead, it’s a good idea to take things one step further by marketing the entire experience a guest will have in your city as well.
Don’t be afraid to highlight some of the attractions and points of interest near your hotel, or in your city, if you want to be sure to interest potential guests.
3. Launch Remarketing Ads
One of the best tactics you can use to get more guests to your hotel is to launch a remarketing campaign.
Remarketing ads allow you to target people who have already shown some interest in your hotel. If someone has visited your website, for example, a remarketing ad can target them again with your ads and can encourage them to come back to your site and make a booking.
Using remarketing ads can be a great way to get new guests since you’ll be running ads that are targeted to warm audiences rather than cold ones. Be sure that you work with a great hotel internet marketing company if you want to make the most of remarketing.
4. Create a Hotel Loyalty Program
Another thing you can do to market your hotel effectively is to start a loyalty program.
Many hotel guests would be happy to stay at your hotel again but might need a little bit of extra incentive to do so. By creating a loyalty program and giving discounts to guests who stay regularly, you’ll be able to get more business overall.
5. Form Some Local Partnerships
One of the best ways to boost the amount of business that your hotel gets is to team up with some other local businesses.
For example, you may choose to create some joint marketing campaigns with other businesses or market other businesses to your guests in exchange for them doing the same for you.
There are a variety of ways to work with other businesses on marketing campaigns, so don’t be afraid to reach out and try something new.
Improving Hotel Marketing With These Tips
If you want to boost your hotel marketing efforts and get more bookings, you need to take action. Be sure that you start using some of the marketing techniques listed above if you want to get more guests than you can handle.
Need more tips for marketing your hotel? Read through our blog now to find more helpful marketing tips and insights.
